Page 14 - StudyTravel Magazine May/June 2022 Issue

aGenCy SuRvey

niColA hAnCoX

-editor average business increase by
sector between 2020 and 2021
52%

With agents unable to consult face-to-
face or meet new schools at fairs or
conferences, there was greater reliance on 11% LanGuaGe
online recruitment methods in 2021. Word- 0%
of-mouth also increased in prevalence when
attracting new student clients. TeRTIaRy
SeCOndaRy

How have your recruitment due to the Covid-19
methods changed in 2021? pandemic, which of the
following measures
have agencies
“Held introduced in 2021?
online meet-
ings, prepared
brief informative
online leafl ets
summarising 12.5% Laid off staff
schools”
12.5% Closed branches permanently
19% Used government help to pay staff
“We 31% Closed offi ces temporarily
changed 62.5% Taken part in an online conference
our method
of dealing
with more sub Have commission rates How do agencies
agencies” changed between 2020 recruit students?
and 2021?

“We
closed our 40% WORd-Of-MOuTH
offi ce tempo-
rarily and talk
to students on
the phone 23% Website
only” 9% Student fairs
7% Social media
“We 1% Advertising in press
use more 1% Email/online marketing
digital tools 1% Repeat bookings
and organised 73% Stayed the same 1% Seminars to students
virtual 9% Increased 1% Sub agencies
fairs" 18% Decreased 16% Other

Thank you to the agencies who participated in our survey.
The full list can be found at: https://studytravel.network/magazine/issues/820

May/June 2022 11