Page 21 - StudyTravel Magazine May/June 2022 Issue

SpeCIaL RepORT

Key Agent ConferenCes How have your recruitment

direCt ContACt methods changed in 2021?
lAnguAge
internet
secondAry
tertiAry student fAirs “There
are no
AssociAted studytrAvel mAgAZine student fairs and
seminars. We have
to rely more on
repeat bookings
average commission paid to agencies by educators by sector and word-of-
mouth”

“We
use more
digital tools,
we organise virtual
fairs, webinars and
live sessions. We have
developed an online
counselling
2019 2021 2019 2021 2019 2021
24% 23% 16% 15% 15% 15% platform”

% of educator partners found by agencies through the
following methods
“We
2019
are working
20% 16% 15% completely online
38% 9% other 2% now, all students are
attracted by web page
or word-of-mouth. We
2021
only survive because
17% 12% 12% the agency has been
49% 8% other 2% in business for
25 years”

Reasons given by agency clients for studying overseas
“We
have focused
43% Further studies overseas on social
21% Future work media and we are
working with multi
19% Pleasure only channels, such

12% Further studies at home as Tik Tok and
Instagram”
5% Current work

18 STudyTRaveL MaGaZIne