Page 22 - StudyTravel Magazine May/June 2022 Issue

SpeCIaL RepORT

due to the Covid-19 Have commission rates
pandemic, which of the changed between 2020
following measures and 2021?
have agencies
introduced in 2021?

7% Closed branches permanently
17% Laid off staff
32% Used government help to pay staff
32% Closed offices temporarily 75% Stayed the same
75% Taken part in an online conference 17% Increased
8% Decreased

Most popular destinations for students according % of annual agency
to agencies by sector clients attracted by
the following methods
40 29% Word-of-mouth
35 lAnguAge destinAtions 16% Website
2019 2021
30 15% Social media
25 12% Student fairs
20 10% Email/online marketing
15 8% Repeat bookings
10 3% Seminars
5 36% 21% 11% 21% 10% 17% 8% 11% 12% 6% 3% 5% 3% 4% 1% 4% 3% 3% Sub agencies
0 7% 2% Mail shots
Canada Malta Ireland Spain Germany Cyprus Australia 1% Advertising in the press
UK USA
1%
Other
35 40
secondAry destinAtions HigHer educAtion destinAtions
30 35
2019 2021 2019 2021
25 30
25
20
20
15
15
10 10
5 3% 5 3% 2% 3% 2% 2%
29% 35% 26% 27% 20% 24% 20% 1% 6% 27% 39% 19% 27% 15% 11% 17% 6% 7%
0 0
Canada Ireland Switzerland Canada Australia Germany Netherlands
UK USA UK USA Spain

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