Page 20 - StudyTravel Magazine May/June 2022 Issue
P. 20

AnnuAl AgenCy                                                        Key points



                                                                                 174
         survey                                                                Total number of agencies who
                                                                               took part in our survey in 2021
                                                                                14,505
         speCiAl report                                                        Total number of students sent
                                                                               on study courses overseas
         After another difficult year in 2021 agents revealed                   11.5 WeeKS
         another decline in their language travel business.                    Average length of stay for
         Meanwhile higher education and secondary placements                   language students
         were increasing slightly, from a low baseline. Bethan
         Norris crunches the numbers on global agency business                  2,478
         last year.
                                                                               Total number of students
           lAnguAge     secondAry     tertiAry     AssociAted                  studying on online programmes
                                                                                13% (17% in 2020)

                                                                               of agencies sent no students
                                                                               abroad last year
                                          Change in the volume                  45
                                             of agency business                Number of countries represented
                                               from 2019 to 2021               by our agent participants












           % change in business by sector

            40%                                                                                 41%
            30%
                                                                                                27%
            25%
                                                                 22.2%
            20%      18.7%
                     17.7%          18%            18%           14.6%
            15%
                                    14%           12.5%           14%
            10%                     12%            11%
                     7.8%
             5%
             0%
                                                                                 -40%           -36%
            -50%                                                                 -63%
                                                                                 -84%
            -100%
                     2016           2017           2018           2019           2020           2021


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