Page 16 - StudyTravel Magazine October 2025 Issue

AGENCY SURVEY

Secondary school placements by course type
(2023 and 2024)
Jessica Wu
from IvyU, China
talks to us... HIGH SCHOOL SHORT-TERM
PREPARATION COURSES
“Many families now have access 28%
to high-quality international 46% (34% in 2023)
education close to home. The
pandemic disrupted opportunities (41% in 2023)
for short-term overseas exposure,
creating a gap in cultural familiarity.
As a result, families are more
cautious about full-time overseas A-LEVEL/IB/SCHOOL
placements, worrying about lifestyle GRADUATION GCSE
adjustments, dietary habits, and 18% 8%
emotional support abroad. I believe (19% in 2023) (6% in 2023)
the demand hasn’t disappeared – it
has evolved. Chinese families are
seeking new, thoughtful models % of students studying overseas for the following
of international education. It’s no reasons
longer enough to offer a foreign
brand; schools must clearly 2023 2024
articulate their unique strengths
and ensure ongoing engagement Further studies 45% 58%
after enrolment.” www.ivyuedu.com overseas
Future work 18% 11%

Further studies 11% 10%
Svetlana at home
Solomkina from Pleasure only 10% 9%
Pro-Consul Current work 11% 3%
Agency,
Kazakhstan talks to us... Other 5% 9%

“The demand is decreasing, as a % of students found via the following means
prestige Gold Standard education is
getting less affordable each year. 2023 2024
I keep advertising the benefits
of secondary education abroad, Word-of-mouth 29% 26%
and encouraging sending the kids
to a summer school. Overall, a Social media 15% 23%
general interest in A-level or IB has
declined because more children Repeat bookings 13% 14%
started looking for easier ways to Website 16% 11%
their higher education. Foundation
courses at the Level 3 are widely Email/online 6% 6%
available and have become more marketing
popular than A-level or IB. Also, a Sub agencies 3% 6%
huge variety of online platforms and Student fairs 4% 5%
applications (Duolingo, Chat GPT,
etc) have been developed recently.” Other 14% 9%
www.proconsul.kz

OCTOBER 2025 13