Page 14 - StudyTravel Magazine October 2025 Issue

AGENTS ON KEY POINTS

SECONDARIES 230

of agents who place students into
AGENCY SURVEY agencies took part in our survey
secondary programmes
For the majority of agents in our survey, secondary 10,061
school placements made up less than 10 per cent
of business, while the UK as a destination gained students placed into secondary
market share in 2024. Bethan Norris finds out more. programmes in 2024 by survey
respondents
SECONDARY
53
Maria Thereza from Cardosos de Mello, number of countries agent
International Schools, Brazil talks to us... respondents were based in

“We still find a lot of interest but have also made 8%
with the increase of bilingual and families think twice. We also have
IB schools in Brazil, there has been to point out that the recent attitude average increase in secondary
a change of focus more towards towards international students in placements between 2023 and 2024
university programs. The delays the USA has made this country not
in scheduling visa appointments as popular as it was in the past.” 15%
and the high cost of some visas www.internationalschools.com.br
average commission rates
(ranged from 10 and 25 per cent
Kevin Jang from BEC Korea talks to us... of tuition fees)

“Parents now look for strong for entrance
university progression records, tests. We expect Accommodation chosen by
excellent student care and support, gradual growth over the next one to secondary students in 2024
trial or short-term study options, two years. The VAT increase will slow
and schools offering both UK and IB some decisions, but the UK’s strong
pathways. We’ve introduced short- reputation will continue to attract
term boarding programmes in UK families who value high-quality
schools and preparation courses education.” www.beckorea.com HOMESTAY
(71% in 2023) 62%
Oliver Rodriguez from The Lemon Tree
Education, Spain talks to us...

“We’re pushing earlier planning, last-minute
treating timelines as mission- churn. The key is to be transparent BOARDING
critical. We also insist that with the market, do things early: (Full time/Part time) 37%
secondary programmes share families, agencies, and schools (27% in 2023)
prices and options for the next two planning together—early fees,
intake cycles much earlier. With real early options, early documents—
numbers on the table, families make so there are no surprises.” www. OTHER 1%
faster, better decisions and we avoid thelemontreeeducation.com (2% in 2023)

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