Page 11 - StudyTravel Magazine October 2025 Issue

EDUCATOR Q&A AGENTS ON...

PARTNERSHIPS
INDUSTRY SPEAKS LONG-TERM

Enrolments remained stable for CAPS-I member
schools in 2024/25, confirms Executive Claudio
Director Bonnie McKie. Meanwhile, planning is Cesarano,
well underway for the next suite of member Linguista, www.
trade missions. linguista.ch, Switzerland

“The first school we started to work

with (and still work with) is Studio
Cambridge, UK. Previous owner,
Mark Winkler, attended a language
course there (40 years ago) and
when he went back to Switzerland
his friends asked him if he’d
recommend it. That was the birth of
www.caps-i.ca Linguista (formerly Media Lingua).
info@caps-i.ca He asked the school if he could
work as an ambassador/agent.
Number of members: 125 The continuity of exchange has
Types of members: Canadian public high schools contributed most to the longevity of
this relationship. That and constant
fair and supportive cooperation and
What has CAPS-I been up to over the past 12 months? communication.”
We organised four trade missions for members over the last 12 months in
Mexico, Prague, Türkiye and Taiwan. We also attended agent workshops/
conferences in Canada, UK, Italy, Germany, France and Kuala Lumpur. This Maura Leao,
past Spring we signed an agreement with FELCA which we’re excited about! Yazigi Travel,
www.yazigitravel.
What were member enrolments like for 2024/25? com.br, Brazil
Enrolment was relatively stable in 2024/25 with our member schools enroll-
ing a total of 33,199 students in short and long-term programmes, down just “Many of my partnerships started in
two per cent. Some of this change in enrolment can also be attributed to the 2002 when I personally had a mis-
withdrawal of a couple of members last year. China and Germany remained sion to open a market outside the
the top two source markets for one semester and full academic year pro- USA where we were strong at the

grams. Japan overtook South Korea and Brazil rounded out the top five. For time. I have partners since then and
short-term programs, Japan and Colombia remained #1 and #2 source mar- some that we inherited when we
kets, with Japan up on 2023/24 and students from Colombia down. started the business more than 30
years ago. I truly believe these part-
What does CAPS-I have planned for 2025 and beyond? nerships are like a nice healthy mar-
Planning is well underway for trade missions to China, Spain, Chile and riage. You need to trust each other
Colombia during the 2025/26 school year. Our membership guidebook and but nurture the relationship often.
maps continue to be very popular resources for agencies. Those have been One of the key lessons I’ve learned
updated for 2025/26 and are ready for distribution at events or upon request. is being faithful to what you believe
Our association plans in a three-year cycle so we’re currently finalising our is important for your business, such

strategic plan for 2025-2028 along with a multi-year plan for trade missions as quality you deliver to students.”
through to 2030.
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