Page 14 - StudyTravel Magazine May 2025 Issue
P. 14
SECONDARY FOCUS
KEY 2019 Means of recruiting international students
2024 (2019 and 2024)
ADVERTISING
AGENTS 81%
INTERNET 7% 6% 3% 3%
SOCIAL MEDIA
STUDENT FAIRS 12%
WORD-OF-MOUTH 65% 10% 8% 3% 2%
other
International students by course type (2019 and 2024)
SUMMER
EXAM COURSES SHORT-TERM ACTIVITY
(GCSEs, IB, A-levels, COURSES 2%
high school diploma) (up to one year) (1% in 2019)
40% (17% in 2019)
36%
(14% in 2019)
ACADEMIC YEAR
PROGRAMME ACADEMIC
(one year) PREPARATION
22% 0%
(9% in 2019) (55% in 2019)
Top international student nationalities by region
(2019 and 2024)
0% 0%
C&E EUROPE
0% 0%
NORTH AMERICA 7% 16%
6%
W EUROPE 0%
4% MIDDLE EAST
7%
0% 0%
LATIN AMERICA
AFRICA 1% 0%
AUSTRALASIA 79% 80%
ASIA
MAY 2025 11
