Page 17 - StudyTravel Magazine May 2025 Issue

ANNUAL AGENCY

SURVEY

SPECIAL REPORT KEY

Agency business increased across all sectors AGENT CONFERENCES
between 2023 and 2024, with secondary DIRECT CONTACT
placements increasing the most last year.
The UK proved to be the most popular INTERNET
destination with students for all sectors, STUDENT FAIRS
as Bethan Norris reports.
STUDYTRAVEL MAGAZINE
LANGUAGE SECONDARY TERTIARY ASSOCIATED

Change in % share of overseas HE students by top KEY POINTS
destinations between 2019 and 2024

2024 345 (358 in 2023)
47
47
47 % % % Total number of agencies who
47
47
10
10
10
10
10 % % % % % took part in our survey in 2024
10
CANADA UK
9 9 9 9 9 9 % % % % % 9 9 9 9 9 9 % % % % % 221,354 (171,685 in 2023)
USA AUSTRALIA Total number of students sent on
study courses overseas
2023
38
38
38
38
38
38
38
38
38
26
26
26
26
26
26 % % % % 38 % % % % % Average length of stay for
26
26
26
11.6 (12 in 2023)
CANADA UK language students in weeks
11
11 % % % 9 9 9 9 9 9 % % % % %
11
11
11
USA AUSTRALIA +7%
Increase in overall agency
2019 business between 2023 and 2024
27
27
27
27
19
19
19 % % % % % 27 % % %
19
19
19
19
CANADA UK 61
15
15
15 % % % % 7 % % % Number of countries represented
15
15
15
15 17171717
by our agent participants
USA AUSTRALIA
14 STUDYTRAVEL MAGAZINE