Page 19 - StudyTravel Magazine May 2025 Issue
P. 19
SPECIAL REPORT
Most popular destinations for students according to agencies by sector
40
35 LANGUAGE DESTINATIONS
2019 2024
30
25
20
15
10
5 36% 35% 12% 13% 8% 10% 2% 8% 2% 11% 10% 3% 3% 3%
0 4% 9% 6% 5% 4% 5%
Ireland Spain France Canada Malta Germany Australia
UK USA Italy
40
35 SECONDARY DESTINATIONS % of annual agency
2019 2024 clients attracted by
30
the following methods
25
20 24% Word-of-mouth
15
20% Social media
10
5 29% 37% 27% 20% 20% 18% 10% 3% 3% 17% Repeat bookings
0 4% 7% 5%
UK USA 14% Website
Canada Ireland Australia New Zealand Email/online
50 7% marketing
HIGHER EDUCATION DESTINATIONS 5% Student Fairs
40 2019 2024
5% Sub agencies
30
3% Seminars
20
2% Mail shots
10 Advertising in
27% 47% 19% 10% 15% 9% 17% 9% 7% 5% 1% 5% 3% 3% 2% the press
0
Canada Australia Germany New Zealand
UK USA Italy 1% Other
16 STUDYTRAVEL MAGAZINE
