Page 9 - StudyTravel Magazine May 2025 Issue

EDUCATOR Q&A AGENTS ON...

MARKETING
INDUSTRY SPEAKS QR CODES IN

This issue, Emma Hoyle, Managing Director of
International House World Organisation, walks Gabriela
us through a busy 12 months that has included Ardito, VCE
the delivery of a new quality assurance scheme International,
and a brand refresh. www.vce-international.com,
Argentina

“I’ve scanned QR codes many times,
particularly during fairs, in order to
get educator WhatsApp contacts.
Exchanging cards has become
obsolete. We also use them when we
participate in local fairs so as to be
able to provide prospective students
www.ihworld.com with data regarding our programs.
info@ihworld.com In February’s ST Magazine, there
was an advert for Niagara College
Number of members: 130 and - as I represent that institution
Types of members: language and teacher training centres in Argentina - I went straight to the
QR to see their online courses. We

offer them to students who want to
Briefly summarise what IHWO has been up to lately. improve their English.”
IH World has been working hard to deliver the Enhanced IH Quality Assurance
Scheme project. We established brand new criteria, included examples of
excellence from across our network to inspire and celebrate our members, Engin Kurtulus,
and introduced a self-evaluation component to encourage critical self- Academix, www.
reflection. We piloted the programme towards the end of last year, and academix.com.tr,

after implementing feedback, all inspections now follow the new scheme. In Türkiye
2024, IH underwent a brand refresh to update our image and give it a more
contemporary feel; organised four annual member conferences and launched “I’ve definitely used QR codes quite

several webinar series’ to support IH members. We have continued to run a few times, especially on adverts
our popular IH Celebration of Diversity webinar series in the last 12 months. and posters when I wanted to find

We also relaunched the enhanced IH Diploma in Academic Management and out more information quickly. It’s

created the new role of IHWO Innovation Advisor to highlight the great ideas a convenient and efficient way to
within our network but also to bring opportunities to our schools. access extra details without having
to type anything manually. I think
Tell us about the relaunch of your Valued Partner Scheme. I’ve even scanned a few QR codes
The response from agents has been overwhelmingly positive. The scheme in ST Magazine before — it’s a smart
was designed to formally recognise agencies that actively collaborate way to engage readers and provide
with multiple IH schools and uphold the same commitment to quality and direct access to additional resourc-
student success. Since the relaunch, agents have highlighted the credibility, es. QR codes are great for the
visibility, and networking opportunities. The scheme offers tangible benefits, environment since they reduce the

including increased visibility, exclusive event access and marketing support. need for printed materials, helping
The simple application process and strong advantages make it an attractive to save paper and minimise waste.”
option for agents looking to expand their partnerships within the IH network.
Read more at: https://studytravel.
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