Page 21 - StudyTravel Magazine April 2022 Issue
P. 21

SECONDARY FOCUS




             Key            2015/16           Means of recruiting international students
                            2020/21           (2015/16 and 2020/21)
                     ADVERTISING                                                                11%
                     AGENTS                           83%
                                                                                                    5%
                     INTERNET                                                                    1% other
                     SOCIAl MEDIA
                     STUDENT FAIRS
                     wORD-OF-MOUTH                    83%                                      10%  6%
                                                                                                     1%



                                   Top international student nationalities (2015/16 and 2020/21)





                               9%  11%         5%  11%         3%  9%         3%  7%          1%  6%
                               KOREAN         JApANESE       VIETNAMESE       GERMAN         ITAlIAN




                                   4%          2%  4%          3%  2%         2%  2%
                50%  30%       7%
               CHINESE         MExICAN       BRAzIlIAN       HONG KONG        SpANISH





             Top international student nationalities by region
             (2015/16 and 2020/21)



                                                                 1%      2%
                                                                 C&E EUROpE
                2%      2%              8%      18%

               NORTH AMERICA              w EUROpE
                                                                 1%     0.5%
                                                                MIDDlE EAST



                                                                 3%
                                        14%     10%                     0.5%
                                       lATIN AMERICA               AFRICA
                                                                                         71%    67%
                                                                                            ASIA



         Thank you to the 20 schools who took part in our survey on Canadian secondary schools for this issue.
         A full list of the schools who took part can be found on our website: www.studytravel.network/magazine/issues/819.


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