Page 16 - StudyTravel Magazine April 2022 Issue
P. 16

uKrAIne





         AgenCy survey


         Agencies in Ukraine are currently facing
         political challenges as well as those caused by
         the Covid-19 pandemic. Uncertainty continues to
         affect the market, according to agents.



                                                                             Key poInts
           Elena                             2021
           pshegorskaya
           from Osvita Tour                  Top destinations for              1,410
           talks to us...                    language students
                                                                             total number of students placed
           “I’m looking forward to the revival of   UK                       overseas by the 11 agencies in
           interest in education abroad in 2022.   45%                       our 2021 survey
           I have noticed the growing interest
           in  short  spring and summer camps
           in the UK and European countries.                                   98
           There has been a gradual growth in
           K12  high school studies in Canada.     USA  23%                  total number of students placed
           Meanwhile, there is a slight shift                                on online courses in 2021
           in students’ study abroad interest
           within our agency - students now      Cyprus  17%
           prefer destinations within European    Malta  6%                    4%
           countries, compared to far away     Germany  4%
           countries several years ago.”         Canada  2%                  average business increase
                                                 France  2%                  between 2020 and 2021

                                             2017
           Valeria                                                             1
           Samborska from                    Top destinations for
           BUSINESS-lINK                     language students               agency sent no students
           Educational                                                       overseas in 2021
           Agency talks to us...                   UK

           “At this time it is extremely difficult   42%                       18%
           to make any forecasts and we have
           to operate multi-scenario planning.                               average commission agencies
           The geopolitical situation aside,                                 received from language schools
           we were forecasting significant       Canada  35%
           growth for the year of 2022. We
           believe that this year the number                                   63%
           of people wishing to go to study in     USA  9%
           the UK should increase dramatically    Malta  6%                  of respondents said that
           compared to 2020 and 2021. We       Germany  3%                   commission rates stayed
           expected the market to be at least    Ireland  2%                 the same between 2020
           50 per cent of what it was in 2019.”  Cyprus  1%                  and 2021


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