Page 25 - StudyTravel Magazine April 2022 Issue
P. 25

SpECIAl REpORT



               ing for online first terms. We   Alia reports low levels of govern-
               predict next year that formula   ment support and notes that Brexit
               will cease and students from   has been a concern for the EU market,
         Southeast Asia will be freer to travel.  with the company fearing that EU
           “We have seen a variation on   students will instead opt for Holland or
         student occupancy trends, where   Eastern Europe.
         students opted for January arrivals   At London Nest http://london-
         due to hybrid teaching at universities.   nest.com/, General Manager Chris
         We predict our university partners will   Milne notes, “With a strong reliance
         revert to more face-to-face teaching   on international student mobility the
         from the next academic year.”    biggest challenge has been, and still
           In the homestay sector, Peter   continues to be, general uncertainty.
         Brown, Director at Hosts International   For 2022, we are preparing for
         https://www.hosts-international.  full normality.”
         com/, notes, “Speaking for ourselves
         and our business, our current student  Beds back in
         numbers in homestay accommodation  demand                                      residences is at
         are at around 25 per cent of pre-pan-  Alia also notes that                    unprecedented lev-
         demic levels and given this, we have   travel restrictions for                 els,” relates Dinara.
         adapted and made changes and come   international stu-                         “Accommodation
         out stronger for it. Although the levels   dents were the single               bookings have exceed-
         may not feel that high right now, we   biggest contributing                  ed pre-pandemic levels
         see this as a positive, in comparison   factor to business declin-          for international students
         to the last two years which wiped out   ing for the company during       travelling from countries
         95 per cent of our business.”    the pandemic, with the easing of such   where travel restrictions have eased
                                          limitations facilitating a “migration   – most notably China, India, European
         Enduring challenges              back to residences”.             and US markets.”
         Restrictions on international travel   Benedicte Houben, Marketing and   Dinara adds that the past year has
         and social distancing measures have   PR Assistant at Xior Student Housing   seen a rise in demand for accom-
         caused concerns for accommodation   https://www.xior.be/en/, which pro-  modation offering studio rooms and
         providers throughout the pandemic,   vides accommodation in Belgium, Por-  short-term stays, and students are
         with many implementing revamped   tugal, Spain and the Netherlands, says  increasingly expecting ancillary facili-
         business models or digital techniques   the pandemic did not have a negative   ties and services such as communal
         to overcome these challenges.    impact on accommodation bookings   areas, a gym and organised activities.
           Londonist https://www.london-  from international students. She    Sandra Cohen, Director of 92Y’s
         ist.co.uk/ developed a virtual reality   adds, “We don’t expect big challenges   Residence www.92y.org/residence in
         tour allowing students to discover   to attracting students, international   the USA, comments, “Our occupancy
         and experience its accommodation   or domestic. The existing scarcity for   pre-pandemic averaged 86 per cent,
         facilities remotely, having a “real and   qualitative student accommodation   calendar year 2021 averaged 40 per
         measurable positive impact on the   and increasing demand for student   cent and September 2021 to Febru-
         booking experience”, offers Dinara   housing in all four countries we are   ary 4, 2022, we averaged 64 per cent.
         Suleimanova, Senior Sales Manager at   active in will further support our   We’re trending towards recovery. The
         the UK-based provider.           business. 16.5 per cent of our annual   number of individuals booking directly
                                          income comes from nomination     with us (not through a programme) is
                                          agreements and partnerships with   up, comparing pre-Covid to now.”
                                          universities and educational institu-  Jessica Furlong, Sales Manager at
                                          tions that kept to their contracts and   Almero Student https://almerostu-
                                          agreements even during the pandemic  dent.com/, concludes that hope is on
                                          as demand for student rooms was   the horizon for the sector, with all of
                                          even higher and continues to increase   Almero’s student properties filled at
                                          even this current academic year.”  the end of December 2021 and renewal
                                             “Our latest student booking data   bookings continuing for this year.
                                          indicates that demand for student   joshua@studytravel.network


         22                                     STUDYTRAVEl MAGAzINE             Photos: Almero Student and Londonist
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