Page 17 - StudyTravel Magazine April 2022 Issue

AGENCY SURVEY

bethAn norrIs

-senIor edItor Average business increase by
sector between 2020 and 2021
16%

Canada has declined as a destination for
Ukrainian students since the Covid-19
pandemic started. This is no doubt due to 6% SECONDARY
borders in Canada being closed for short-term 1%
visitors for most of 2021. Agents also note
a greater preference towards study travel TERTIARY
destinations closer to home. lANGUAGE

How have your recruitment Due to the Covid-19
methods changed in 2021? pandemic, which of the
following measures
have agencies
introduced in 2021?
“we are
working com-
pletely online.
All students are
attracted by web or 0% Laid off staff
word-of-mouth. we
only survive because 0% Closed offi ces temporarily
we are well- 0% Used government help to pay staff
known.” 20% Closed branches permanently
80% Taken part in an online conference

Have commission rates How do agencies
“Almost changed between 2020 recruit students?
everything is and 2021?
online. It is
not good!”
34% STUDENT
FAIRS

23% Repeat bookings
“More online 16% Word-of-mouth
fairs. we 11% Social media
hold four online 10% Email/online marketing
fairs for six CIS 4% Website
countries, for UK 1% Mail shots
institutions 63% Stayed the same 1% Seminars to students
only.” 37% Increased

Thank you to the agencies who participated in our survey.
The full list can be found at: https://studytravel.network/magazine/issues/819

14 STUDYTRAVEl MAGAzINE