Page 21 - StudyTravel Magazine July 2014 Issue

Stocker at Australia & New Zealand Travel www.
anzgroup.com.ar noted an increased interest in the UK
and USA from her students, particularly for four-week
programmes, as flight tickets are better value for money.
Australia and New Zealand were not so popular with
Argentinian students, attracting six per cent and 0.1
per cent of students respectively. Stocker commented,
“These destinations are also affected because Aerolineas
Argentinas does not fly to Sydney anymore and these
tickets were the cheapest ones. Qantas and LAN
Airlines are much more expensive.” She added that 3LHYUPUN ,UNSPZO
student weeks to Australia and New Zealand have
increased in order for students to get value for money as PZ HU HK]LU[\YL
they are “very attractive to consider for further studies”.
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Student and course trends
General language (25.5 per cent) and summer
language study (22 per cent) were the most popular 2YHU \HDUV H[SHULHQFH LQ WKH MXQLRU PDUNHW
course choices, closely followed by academic language
3*/ RZQHG FHQWUHV DFURVV WKH 8. ZLWK HQ VXLWH
preparation (17 per cent) and intensive language (15 per
DFFRPPRGDWLRQ
cent). “Young people from Argentina are aware that
besides the college/university degree, these types of (QJOLVK ODQJXDJH FRXUVHV DOO \HDU URXQG WDXJKW E\
programmes give them the ability to understand other &(/7$ TXDOLILHG WHDFKHUV
people, other languages and other cultures,” highlights 3HUIHFW FRPELQDWLRQ RI OHVVRQV H[FXUVLRQV DQG
Veronica Ferreyre at Interlatina www.interlatina.org. DGYHQWXUH DFWLYLWLHV
Agency business Thank you to the following agencies for taking part in this survey: eduQuality argentina, www.eduquality.org; CW international education, www.cwinternationaleducation.com; WeuSa Srl, www.weusa.com.ar; interlatina Cultural exchange Srl, www.interlatina.org; australia & new zealand travel, www.anzgroup.com.ar; MrB education Consultants, www. -PUK V\[ TVYL
When it comes to recruiting students, Argentinian LQWHUQDWLRQDO#SJO FR XN
agents are most reliant upon word-of-mouth (27 per ZZZ SJO FR XN LQWHUQDWLRQDO
cent), email and online marketing (27 per cent) and
their website (25 per cent). All of these are relatively
cost-effective ways of recruiting, and with the poor
economic climate, utilising these tools is a sensible way
to recruit. In terms of finding new school partners, the
agencies surveyed said that agent workshops (43.4 per
cent) and other fairs and expositions (35 per cent) were
the best ways of marketing.
agency states that they have been steadily growing since LPSURYH \RXU HQJOLVK ZLWK XV
Looking ahead
All of the agents surveyed hope to increase the student
numbers they send abroad in the future, with one
agency forecasting an increase of 50 per cent. Another

the start of 2014 and predicts that it has the velocity
to continue upwards. Iliana Graziano at American
Forum www.american-forum.com, who has not been Access to further and higher education
able to send students overseas recently, hopes that the IELTS preparation
economic situation will change in the near future and in Courses for international boarding
the meantime has hired native English teachers to help mrb.com.ar. school students in the UK
their students become familiar with the language and Courses for teachers: Erasmus+ funding
culture. georgina@hothousemedia.com
Summer vacation programmes for juniors,
Top destinations teens and adults
Year round general and specialist English
55% language courses
uSA Year round English language courses for
school groups
uK 21% France 1% china 0.1%
canada 16% new Zealand 0.1% other 0.7% PON funded groups welcome
australia 6% germany 0.1%
How do agents recruit students?
27%

Word-of-mouth
Cheswold Hall, 37 Stepney Road, Scarborough, North Yorkshire, YO12 5BN, UK
email/online marketing 27% tv/radio 3% other 3%
Website 25% seminars to students 6% +44 1723 362879 | info@english-language.uk.com | www.english-language.uk.com
Mail shots 7% Press 2%
july 2014 | Study travel Magazine | 19