Page 14 - StudyTravel Magazine September 2025 Issue
P. 14

AGENCY SURVEY




            2024                    2023                    2024                    2023

            Top language            Top language            Top secondary           Top secondary
            destinations            destinations            destinations            destinations
                 UK                      UK                    CANADA                    USA
               29%                     30%                     30%                     42%



               Ireland  18%              Spain  19%             Ireland  29%

                                                                                        Canada  36%
               France  14%
                                        Ireland  13%
                Japan  11%                                        USA  25%
            Czech Rep.*  8%             France  10%
               Canada  4%
                Turkey  4%                Italy  10%               UK  15%              Ireland  13%
                Malta  3%                Malta  5%         New Zealand  0.5%
                  USA  3%             Germany  4%               France  0.5%                UK  6%
            *two agencies sent a large number of students to the Czech Rep. in 2024

                                             Accommodation chosen by international students
           NICOLA                            KEY           BOARDING                   ON CAMPUS

           HANCOX                                          HOST FAMILY/               OTHER
                                                           HOMESTAY
                                                                                      PRIVATE
           -EDITOR                                         HOUSE/FLAT SHARE           ACCOMMODATION

                                                           OFF CAMPUS                 RESIDENTIAL
           "Ministay groups for jun-
           iors have remained a strong
           and reliable source of            2024 language students
           recruitment for outbound
           agencies in Spain, and                                                               23%
           continued to fuel outbound                   76%
           business alongside summer                                                                1%
           placements in 2024. Last
           year agents anticipated           2024 secondary students
           a decline in interest in
           the USA among mature stu-                                                             20%
           dents, but in 2024 that                      80%
           trend extended to the high
           school abroad sector as
           well, with the USA falling        2024 tertiary students
           from the top spot in 2023
           to third place in 2024.                                                     24%        15%
           Interest looks to be shift-                  61%
           ing to other markets such
           as Canada and Ireland for
           secondary study. The UK
           remains a fi rm favourite for   Thank you to the agencies who participated in our survey.
           language study however."      The full list can be found at: https://studytravel.network/magazine/issues/858


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