Page 12 - StudyTravel Magazine September 2025 Issue
P. 12

SPAIN                                                               KEY POINTS





         AGENCY SURVEY                                                         29,379


         After two years of sizeable growth, outbound agency                 total number of students placed
         business in Spain neither increased or decreased in                 by the 36 agencies in our survey
         2024. Junior bookings remained strong and student
         rebookings were the top method of recruitment.

                                                                               13-6,940

                                                                             number of students placed on
                                                                             courses by individual agencies
                                                                             last year




           Máximo Sepúlve-                  Pablo Martinez                     0%
           da Ramos from                    de Velasco from
           Mosaico Idiomas                  Ad Astra talks                   overall business growth
           talks to us...                   to us...

           “2024 was significantly better than   “2024 was a year of stability and
           2023, with significant growth,   restraint for Ad Astra, always     22%
           especially in ministay programs. We   keeping an eye on world events. The
           also saw brief growth in summer   academic year program continued   average commission agencies
           camp and high school programs.   to be our strongest offering. Family   received from language schools
           Individual adult sales remained   summer programs, however, have
           weak. The main change we have    not resumed since the pandemic.
           noticed is that adult sales continue   The outbound market is currently in
           to decline, and ministay sales   a period of pause and uncertainty,   15%
           are growing, while summer camp   driven by various factors, with
           sales remain stable. The main    international political dynamics   average commission agencies
           destination remains Ireland, but   being the most significant. At   received from secondary schools
           Malta has grown significantly for   the same time, countries are
           ministays. The UK remains the    increasingly complicating their
           main destination for summer camp   entry and visa processes. The U.S.
           programs. Regarding reservations,   paused visa interviews; the UK   18%
           70 per cent came directly via the   introduced new visa requirements
           website or telephone, with the   (ETA); Canada struggled with timely   average commission agencies
           remainder through intermediaries,   delivery of study permits and even   received from higher education
           primarily language schools with   Spain tightened the process for   providers
           which we have agreements. 2025   obtaining student visas. However,
           is proving to be a little worse for   history shows that after periods of
           ministays. We've also noticed the   hesitation or instability, demand
           expansion of summer camp sales   tends to bounce back. Once the     LANGUAGE STUDY
           to destinations like Canada. Many   uncertainty is resolved - or we
           families have expressed concern   simply adapt to it - the market often   was the largest sector of
           about the political situation in the   experiences a strong recovery. That   the study abroad market for
           US, choosing other destinations."   is why I remain optimistic in the   agencies in Spain
           https://mosaicoidiomas.es        medium term.” www.adastra.com.es  (94 per cent) in 2024


                                                    SEPTEMBER 2025                                       9
   7   8   9   10   11   12   13   14   15   16   17