Page 12 - StudyTravel Magazine September 2025 Issue
P. 12
SPAIN KEY POINTS
AGENCY SURVEY 29,379
After two years of sizeable growth, outbound agency total number of students placed
business in Spain neither increased or decreased in by the 36 agencies in our survey
2024. Junior bookings remained strong and student
rebookings were the top method of recruitment.
13-6,940
number of students placed on
courses by individual agencies
last year
Máximo Sepúlve- Pablo Martinez 0%
da Ramos from de Velasco from
Mosaico Idiomas Ad Astra talks overall business growth
talks to us... to us...
“2024 was significantly better than “2024 was a year of stability and
2023, with significant growth, restraint for Ad Astra, always 22%
especially in ministay programs. We keeping an eye on world events. The
also saw brief growth in summer academic year program continued average commission agencies
camp and high school programs. to be our strongest offering. Family received from language schools
Individual adult sales remained summer programs, however, have
weak. The main change we have not resumed since the pandemic.
noticed is that adult sales continue The outbound market is currently in
to decline, and ministay sales a period of pause and uncertainty, 15%
are growing, while summer camp driven by various factors, with
sales remain stable. The main international political dynamics average commission agencies
destination remains Ireland, but being the most significant. At received from secondary schools
Malta has grown significantly for the same time, countries are
ministays. The UK remains the increasingly complicating their
main destination for summer camp entry and visa processes. The U.S.
programs. Regarding reservations, paused visa interviews; the UK 18%
70 per cent came directly via the introduced new visa requirements
website or telephone, with the (ETA); Canada struggled with timely average commission agencies
remainder through intermediaries, delivery of study permits and even received from higher education
primarily language schools with Spain tightened the process for providers
which we have agreements. 2025 obtaining student visas. However,
is proving to be a little worse for history shows that after periods of
ministays. We've also noticed the hesitation or instability, demand
expansion of summer camp sales tends to bounce back. Once the LANGUAGE STUDY
to destinations like Canada. Many uncertainty is resolved - or we
families have expressed concern simply adapt to it - the market often was the largest sector of
about the political situation in the experiences a strong recovery. That the study abroad market for
US, choosing other destinations." is why I remain optimistic in the agencies in Spain
https://mosaicoidiomas.es medium term.” www.adastra.com.es (94 per cent) in 2024
SEPTEMBER 2025 9

