Page 13 - StudyTravel Magazine September 2025 Issue

AGENCY SURVEY

Average business increase by
sector between 2023 and 2024
7%

0% 0% TERTIARY

LANGUAGE SECONDARY

Most popular course requests (2024)

LANGUAGE SECONDARY HIGHER EDUCATION
94% (4% in 2023) (0% in 2023)
1%
5%

(96% in 2023) 4% High school prep. 0.5% Foundation/pathway
1% Short-term semester 0.5% Undergraduate
56% Junior
25% General
6% Summer
4% Intensive
1% Language plus work
1% Exam/academic prep.
1% Business

How do agencies Reasons for How do agencies
recruit students? studying fi nd new schools
overseas to represent?

FURTHER
REPEAT AGENT
35% 55% STUDIES 39%
BOOKINGS CONFERENCES
OVERSEAS

27% Website
17% Word-of-mouth 35% Further studies 32% Language fairs and
7% Social media at home student expos
6% Email/online marketing 4% Future work 10% Direct contact
2% Mail shots 6% Pleasure only 10% Internet
1% Sub agencies 0% Current work 9% StudyTravel Magazine
1% Seminars to students 0% Other 0% Other
1% Student fairs
3% Other

10 STUDYTRAVEL MAGAZINE