Page 12 - StudyTravel Magazine August 2024 Issue & Star Awards 2024 Supplement

AGENCY SURVEY

BETHAN NORRIS

-SENIOR EDITOR Average business change by sector
between 2022 and 2023
63%

The UK was top destination for German
students in 2023, with Malta and Ireland
the next most popular for ELT study. The LANGUAGE
UK has consistently topped the poll (76% -21%
in 2019) and (43% in 2020) but lost out to
Spain and Canada in our previous survey in
2021 (see left). SECONDARY

Most popular course requests

LANGUAGE HIGHER EDUCATION
0%
66% SECONDARY (1% in 2018)

(51% in 2018) 34%
(48% in 2018)
25% Summer
23% Junior 23% Short-term semester
10% Intensive 6% High school prep.
7% General 5% GCSEs/A-levels/IB/ WORK AND TRAVEL
1% Business graduation 0%
(0% in 2018)

How do agencies Reasons for How do agencies
recruit students? studying fi nd new schools
overseas to represent?

PLEASURE AGENT
31% WEBSITE 54% 44%
ONLY CONFERENCES

29% Word-of-mouth 32% Future work 23% Direct contact
7% Repeat bookings 10% Further studies 19% Internet
4% Student fairs at home 9% Language fairs and
3% Social media 2% Current work student expos
1% Email/online marketing 2% Further studies 5% StudyTravel Magazine
25% Other overseas

Thank you to the agencies who participated in our survey.
The full list can be found at: https://studytravel.network/magazine/issues/845

AUGUST 2024 9