Page 11 - StudyTravel Magazine August 2024 Issue & Star Awards 2024 Supplement

GERMANY

AGENCY SURVEY

Agency business in Germany increased
substantially in 2023, although the secondary
sector saw a decline in enrolments as the
language sector increased its market share.
Summer courses were highly sought after.

KEY POINTS
Thomas Roth from 2023
Bildungsurlaub
Approval Top destinations for 3,513
talks to us... language students
total number of students placed
“We've seen strong and growing UK by the 13 agencies in our survey
demand for adult courses for the 72%
Bildungsurlaub program. We've seen
this trend for all languages even 9-894
Greek and Japanese. The UK and
Malta are always strong destinations number of students placed on
but also Ireland, Spain and France. courses by individual agencies
As it is an employee-friendly last year
market currently, employees are Malta 12%
not worried about their right to take Spain 7%
Bildungsurlaub. We expect further France 4% 20%
growth and stable market this year.” Ireland 3%
https://bildungsurlaub-approval. Italy 1% overall business growth
com Germany 1%

2021 19%
Moritz Giebel
from Juvigo Top destinations for average commission agencies
talks to us... language students received from language schools

“We expect a constant growth and SPAIN
are currently experiencing a 25 per 25% 15%
cent increase in bookings. A lot of
this growth is due to Juvigo only Canada 21% average commission agencies
offering language trips since 2022; received from secondary

so we are working on a constantly education providers
increasing market share. In 2023 USA 13%
two thirds of our students chose
[to study] English overseas. Spanish UK 11% LANGUAGE COURSES
and French are about the same with
a share of about 15 per cent of all France 11% is the largest sector of the
students each. We have very few Ireland 8% study abroad market for
Italian bookings as well." Italy 6% German agencies
www.juvigo.org Malta 4% (66 per cent) in 2023

8 STUDYTRAVEL MAGAZINE