Page 39 - StudyTravel Magazine April 2025 Issue

MARKET ANALYSIS

10 commission rates
KEY POINTS Change in average

(2014-2024)

14
schools participated in our survey in student numbers
between 2023 and 2024

34,414 36%

total number of students at
these schools in 2024 of students were
aged between

275,312 16-18 23% 25% 26%

total number of estimated
student weeks at these
schools in 2024 Marc Cullen mobility programmes certainly held
from Cork steady and showed an increase
English Centre in the summer. Our students are
32 talks to us... predominantly from the EU so we

were not adversely affected by
students were studying online “2024 was an interesting year for the considerable drop in LATAM
CEC. In general we saw a drop in numbers as much as expected. CEC
adult business which I think was junior courses had a bumper year
SPANISH felt across the sector in Ireland. with summer numbers exceeding
The post-Covid boom has settled previous years. The biggest growth
top student nationality in 2024 down. These trends are something was on our specialised English+ and
we are used to after our 47 years Young Adult programmes. Looking
in the business. Our exam courses, forward to a healthy 2025.”
Erasmus+ teacher training and staff https://corkenglishcollege.com

Change in Irish schools’ marketing budget by region (2014-2024) (overall %)

0% 0% 0% 21% 17% 9% 13% 15% 9%
NORTH AMERICA C&E EUROPE ASIA

7% 8% 2%
MIDDLE EAST

13% 15% 19% 45% 45% 61% 1% 0% 0% 0% 0% 0%
LATIN AMERICA W EUROPE AFRICA AUSTRALASIA

36 STUDYTRAVEL MAGAZINE