Page 38 - StudyTravel Magazine April 2025 Issue

IRELAND

MARKET ANALYSIS

Young learners were the largest cohort of
students studying at an ELT school in Ireland
last year, with 39 per cent falling into the 16-
18 age group and a further 19 per cent aged 12-
15. Mini-stay groups continue to grow.

LANGUAGE

KEY
AGENTS
2014 INTERNET
2019 LOCAL BOOKINGS
2024 REPEAT BOOKINGS

Thank you to the schools who participated in our survey. The full list can be
found at https://studytravel.network/magazine/issues/853

Change in recruitment methods in Ireland (2014-2024) Patrick
Creed from
26% 12% Bridge
56% 6% other Mills Galway
Language
Centre talks to us...
19%
74% “Numbers were similar to 2023
3%
4%
other for the adult market and there
was an increase in junior mini-
12% stays. Brazilian was the biggest
76% market. Austrians increased a
7% 2%
3%
other lot due to ministay business. We
joined IHWO and became the first
1,000 school to be awarded the official
Average cost of... €987 Cambridge English Educational
900 €937 Partnership in Ireland. The new
a one-month course, TrustEd brand is time consuming
excl. accommodation 800 €846 €341 and will be very expensive on
350 schools - the planned protection
host family 250 €225 for learner’s fund associated with
accommodation p/w €186 €263 the brand will be very expensive
150 €183 €196 on students and schools
residential and is badly thought out.”
accommodation p/w 2014 2019 2024 www.galwaylanguage.com

APRIL 2025 35