Page 19 - StudyTravel Magazine April 2025 Issue

SECONDARY FOCUS

KEY 2018/19 Means of recruiting international students
2023/24 (2018/19 and 2023/24)
ADVERTISING
AGENTS 80%
INTERNET 8% 6% 4% 2%
other
SOCIAL MEDIA
STUDENT FAIRS
WORD-OF-MOUTH 73% 12% 5% 5% 3% 2%

International students by course type (2018/19 and 2023/24)

EXAM COURSES SHORT-TERM ACADEMIC YEAR
(GCSEs, IB, A-levels, COURSES PROGRAMME
high school diploma) (up to one year) (one year)
46% (15% in 2019) (3% in 2019)
25%
5%
(37% in 2019)

SUMMER ACADEMIC
ACTIVITY PREPARATION
23% 1%
(38% in 2019) (7% in 2019)

Top international student nationalities by region
(2018/19 and 2023/24)

9% 11%

C&E EUROPE
1% 2%
NORTH AMERICA
3% 2%
50% 33%
MIDDLE EAST
3% 6% ASIA
LATIN AMERICA 28% 41%
W EUROPE 5% 4%
1% 1%
AFRICA AUSTRALASIA

16 STUDYTRAVEL MAGAZINE