Page 23 - StudyTravel Magazine April 2025 Issue
P. 23

SPECIAL REPORT



                 Flexibility in
               lease terms is also
               becoming a key
         factor in student decisions.
         In the UK, while 22 per cent
         of international students
         favour 12-month leases, 32
         per cent of students from Asia prefer
         accommodation contracts that last
         for the full duration of their degree,
         according to data from The Property
         Marketing Strategists (TPMS) https://
         tprc.co.uk.
           Amber Student has also noted
         shifts in preferences toward privacy
         and practical amenities. “Students

         increasingly prioritise affordability and  Photos: Australian Homestay Network,
         functional amenities such as Wi-Fi,   LIV Students, Londonist, Resa
         laundry facilities, and utilities over
         luxury features like pools and gyms.   expansion plans and new services.   THE ROLE OF
         Privacy is also a growing priority, with   “We are planning to expand our
         single-occupancy housing becoming   portfolio of rooms in PBSAs for the   HOMESTAYS
         more popular,” explains Madhur.  next academic year,” says Michele,

           Additionally, accommodation    highlighting efforts to accommodate   Homestay remains an attractive
         providers are witnessing shifts   increasing demand.               option for international students,
         in the nationalities of students    Ben shares details about The Social   particularly those seeking
         seeking housing. Eleonora Guardini,   Hub’s growth. “This year, we are   affordability and additional support.

         Commercial and Marketing Director   launching three new hubs – a second   Harsha Brown (Shivdasani) at
         of Spanish accommodation provider   location in both Florence and Rome,   Hosts International www.hosts-
         Resa https://resa.es notes significant   and our first in Porto.”  international.com, highlights the


         changes. “Over the past year, we have   Amber Student has introduced   value of homestay and adds they
         observed an increase in the arrival   digital-first solutions to streamline   are continuously working to keep up

         of students from the United States,   the student experience. “Amber+   with the ever-growing demand: “We
         keeping it in the top five nationalities   streamlines students’ study-abroad   continue to recruit and expand for our

         alongside Italy, France, China,   journeys with services like bank   partner schools to take pressure off

         and Mexico. Additionally, we have   account creation, forex cards, loans,   them to know that they have secure,
         detected significant growth in the   internships, and luggage shipping,   available quality accommodation

         number of residents from Romania.”  simplifying the transition process for   homes available for their students.”
                    Eleonora has also     students,” explains Madhur.         However, David Bycroft of
                  observed a concentration   Resa has also enhanced its     Australian Homestay Network www.
                  in key student markets.   onboarding process for international   homestaynetwork.org points out
                  “In 2024, the number of   students, ensuring a smoother transi-  some challenges. “Getting hosts in
                  countries our students   tion. “This program includes all the   appropriate locations is an ongoing
                  came from decreased     essential information that a student,   challenge as students want to be

                  from 116 to 105, reflecting   likely on their first visit to the city   as close to their place of study as

                  a concentration in      where they will live, needs to know,”   possible,” he says. Additionally, he
                  certain key markets,” she   Eleonora elaborates.          notes that persuading over-18s to


                  explains, highlighting a   Evidently, accommodation       consider homestay can be difficult.
                      shift in international   providers must adapt to rising costs,   AHN’s new app for hosts will soon
                      mobility trends.    evolving student expectations,    be available for students globally

                         Despite economic   and increasing demand for flexible,   and is designed to be an all-in-one
                      pressures, providers   community-driven options.      solution to manage the homestay
                      are responding with   delilah@studytravel.network     experience, David shares.

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