Page 14 - StudyTravel Magazine April 2025 Issue

AGENCY SURVEY

Average business increase by
sector between 2023 and 2024
14%

7% LANGUAGE

0% TERTIARY

SECONDARY

Most popular course requests (2024)

HIGHER EDUCATION LANGUAGE SECONDARY
50% 47% 2%

21% General
10% Intensive 1% High school prep.
1% Short-term semester
18% Foundation/pathway 8% Summer 0% GCSEs/A-levels/IB/
17% Undergraduate 4% Exam/academic prep. graduation
15% Postgraduate 3% Junior
1% Business WORK AND TRAVEL

1%

How do agencies Reasons for How do agencies
recruit students? studying fi nd new schools
overseas to represent?

FURTHER
47% WORD-OF-MOUTH 67% STUDIES 39% AGENT
OVERSEAS CONFERENCES

16% Social media
13% Advertising in the press 19% Pleasure only 32% Direct contact
12% Student fairs 5% Further studies 12% StudyTravel Magazine
5% Website at home 11% Language fairs and
2% Sub agencies 5% Current work student expos
2% Seminars to students 4% Future work 6% Internet
2% Repeat bookings
1% Email/online marketing

APRIL 2025 11