Page 74 - StudyTravel Magazine November 2018 Issue

MARkET ANAlYSIS s studytravel magaZIne tudytravel magaZIne november 2018

MEANS OF RECRUITING STUDENTS IN kEY pOINTS
ITAlY, 2017
25
agents
Internet schools participated
local bookings
other means 13,825
44% 34% 13% 9%
total number of students
at the schools in 2017
STUDENT NUMBERS BY AGE RANGE

44,240
40%
29% total number of estimated
22% 21% student weeks at these
17% schools in 2017
20%
6.5%
2% 2.5%

0%
8-11 12-15 16-18 19-24 25-30 31-50 51+

MARkETING SpEND pER SECTOR IN 2017 AvERAGE
COMMISSION
33% commission pAID
3% Incentives
agency costs 3% agency brochure

39%

5% agent workshops
8% marketing trips
3% student exhibitions
1.5% agency visits
1.5% entertainment
travel costs

19%
26% Internet
10% own brochures
4% magazines for students
2% magazines for agents
publIcIty costs 14%
42% 22%

accommodation
courses
(3 schools) language
Thank you to the schools who participated in our survey. The full
list can be found at: bit.ly/MarketAnalysis2-nov18
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