Page 72 - StudyTravel Magazine November 2018 Issue
P. 72
MARkET ANAlYSIS studytravel magaZIne november 2018
ITAlIAN lANGUAGE SChOOlS’ MARkETING
SpEND BY REGION (OvERAll%) central &
eastern europe
western europe 16%
34%
north
amerIca
asIa
20%
15%
mIddle
east
aFrIca
1%
0.5%
latIn
amerIca australasIa
4%
9.5%
OvERAll AvERAGE TOp NATIONAlITIES IN ITAlY BY STUDENT wEEkS,
lENGTh OF STAY 2017
2017
2016
2015
11.8% german
9.9% us
7.2% brazilian
6.9% argentinean
6.8% swiss
3.2weeks 4.5% 4.2% austrian
5.5% 11.1% 11.8% 6.8% 14.6% 9.9% 3.4% 7.2% 4.6% Japanese
4.5% russian
4.3% british
german us braZIlIan
AvERAGE lANGUAGE 3.3% australian
TUITION pER wEEk (hOURS)
AvERAGE COST OF...
a one-month residential host family
course, excluding accommodation accommodation
most least accommodation per week per week
€774 €206 €229
19.4 (us$867) (us$231) (us$256)
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