Page 73 - StudyTravel Magazine November 2018 Issue

MARkET ANAlYSIS studytravel magaZIne november 2018

more money every year into marketing to have more this stage, uncertainty about the future is inevitable. I
visibility on the internet, and we try to establish new hope that with a clear mandate for change, Italy’s new
co-operations with agencies from all over the world.” government could implement a vigorous, pragmatic,
With regards to government promotion of Italian long-term policy agenda to produce inclusive growth
language learning, offi cial recognition of language [in this industry].” sian@studytravel.network
schools was still a key problem in 2017. As Alessan-
dro explains, “more and more, we see new Italian Francesca Romana Memoli
courses without accreditation, with courses taught President of ASILS, www.asils.it
by non-professional language teachers. this is partly “Despite our commitment to the imple-
because there is no governmental recognition in mentation of the new ASILS quality
Italy like the British council in the uk to certify real protocol, we have not yet managed
schools from fake schools.” to obtain offi cial recognition. the law
olga Stinga at Sant’Anna Institute www.santan- on the issue of study visas has some
nainstitute.com in Sorrento describes the “enormous gaps, so our schools continue to be heav-
economic potential” of Italy, but notes that in order for ily penalised. We hope that the new govern-
this to transpire, substantial changes need to occur. ment will be more sensitive to the issues of
“the challenge lies in unlocking [the potential] which our sector, which represents an important
will require several things to happen,” she says. “At sector in the economy of our country.”

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