Page 9 - StudyTravel Magazine July 2014 Issue
P. 9

neWS By MattHeW Knott
           language  secondary  tertiary      language
         ISIS Education partners            No great recovery for English uK in 2013
         with equity firm
                                            ENGLISH  uK  www.englishuk.com member schools had a  respectively; the Middle East
                                            mixed year in 2013, with student numbers up but average  (excluding Saudi Arabia) increased
         ISIS EDuCATIoN GRouP www.isisgroup.co.uk,   stays declining, according to association survey data unveiled   24 per cent to become the third
         a UK-based provider of English language, sixth   at the annual English UK AGM.   largest market.
         form  and  educational  tour  programmes,  has                                    Looking back at ten years of
         announced that mid-market private equity firm                                  English UK, Millns welcomed
         Bowmark Capital has purchased a minority                                       the growth of membership to 478
         stake in the company.                                                          current members. He said there
            The development capital funding will be used                                had been success in reducing the
         to expand the range of English language schools,                               size of the non-accredited sector
         grow the number of university programmes and                                   to  around 150 schools. “We  are
         further invest in the group’s global marketing                                 pressing for accreditation as a
         network. ISIS, founded in 1991 by David                  tony Millns at the english uK agM  license to operate, based on the
         Brown and Robert Darrell, currently operates                                   principle of protecting students
         six language schools, including acquisitions in   In his final AGM presentation as Chief Executive, Tony  and the UK’s reputation for quality,
         the UK and Canada over the last 18 months, and   Millns said on the face of it 2013 looked like a successful   which remains our largest selling
         recently launched its first pathway programme   year, but a like-for-like comparison of private sector centres  point internationally,” he added.
         with De Montfort University in Leicester, UK.   operating in 2012 and 2013 revealed a 17 per cent increase in   Presentations at the AGM
            David Brown,  Joint CEO of ISIS,  said,   students, but only a one per cent increase in student weeks.   included the Italian PON scheme
         “We have recently made several acquisitions and   Across all 390 private sector members there was a 1.6 per  for 2014, a discussion on visa
         attracted a number of excellent specialist staff.   cent decline in student weeks per centre; the 86 state sector   processing, and a session on
         We felt the time was right to secure capital that   members fared better with a 6.2 per cent increase in student   influencing the political agenda
         could help us achieve our growth ambitions   week per centre. “So more students in total, but all staying for   before the 2015 general election –
         in both the higher education and English   a shorter period of time,” said Millns, who attributed this to   in which a government MP urged
         language sectors. We believe that there is a real   greater cost and time pressures students are facing. He added   schools to provide as much data as
         opportunity for a mid-sized operator to become   the junior market accounted for 23 per cent of student weeks.  possible to candidates, warning
         a genuine alternative to the large multinationals   Italy and Spain remained the top two providers of   few were aware of the scale of the
         that straddle the upper end of our industry.”  students, despite student week falls of six and 16 per cent  ELT industry.


           language                                                                      language  associated
         Australia’s Elicos sector                                                      Liden & Denz

                                                                                        becomes TELC
         records bumper growth                                                          centre


                                                                                        THE  LIDEN  &  DENZ Language
         THE ENGLISH LANGuAGE sector in Australia             growth in total student weeks,  Centres  http://lidenz.ru in St.
         experienced 19 per cent growth in student            which rose to 1,912,013 last year.  Petersburg, Moscow and Riga
         numbers and 25 per cent growth in student               Elicos enrolments increased  have all been granted licenses to
         weeks, as well as increases in other key             across most visa types: student   become the first telc www.telc.net
         indicators, according to the survey of 2013          visas grew by 21 per cent (+16,006  examination centres for Russian in
         results released by sector peak body English         students) and accounted for 62 per  Russia and Latvia.
         Australia www.englishaustralia.com.au.  cent of all students (a slight increase over 2012); students   The telc examinations are
            The annual report on Elicos markets revealed  holding visitor visas increased by 13 per cent (+3,160); and  used in over 2,000 centres across
         that student enrolments grew to 147,828 in  working holiday visas jumped up by 25 per cent (+4,303).  20 countries and are aligned with
         2013, a 19 per cent rise compared with 2012 and   China remained the strongest source market in 2013  Common European Framework of
         the third highest total ever recorded (behind the  with an 11 per cent increase in student numbers – 17 per   Reference for Languages (CEFR);
         peak years of 2008 and 2009).      cent of the total Elicos market, with 88 per cent of Chinese   the Russian test is available at A1,
            Explaining the substantial growth, Sue  students using a student visa. Japan maintained second place   A2, B1 and B2 levels. The three
         Blundell, Executive Director of English  with eight per cent growth, with the visitor visa accounting   Liden & Denz centres have passed
         Australia, said, “I think it is a combination of   for 51 per cent of Japanese students. Korea was the third  the necessary on-site inspections
         a range of things: improved exchange rates,  largest source market, registering six per cent growth, with  and 15 teachers have been trained
         comprehensive work rights,  improved post-  45 per cent of Koreans using working holiday visas.  and certified by telc to run the
         study opportunities, streamlined visas for   Two of the strongest growth countries within the top  Russian language tests.
         packaged Elicos, and ‘negative’ developments in  ten were the long-haul Latin American source countries of   Julie Voevodina, Liden and
         competitor countries. A significant proportion  Brazil, which increased by 1,719 students (+21 per cent),   Denz’s Managing Director, said
         of the growth is in English language packaged  and  Colombia,  which  provided  1,475  more  students  than   there was there was big demand
         with higher education.” English Australia  in 2012 – a rise of 24 per cent. “A lot of the growth from  for the test. “It is a very good
         member schools  accounted for 83  per cent of  Brazil is through the Science without Borders programme,”  alternative to the purely academic
         total Elicos enrolments in the survey.  said Blundell, adding that many university language centres  TKRI exam. TKRI is fine if
            Average course length increased from 12.3   were now receiving their first ever students from Brazil. The  you want to study at a Russian
         weeks in 2012 to 12.9 weeks in 2013 – the  Central and South America region as a whole rose by 19 per   university. telc is more for practical
         longest ever recorded – leading to a 25 per cent   cent in 2013.               and job-related purposes.”

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