Page 10 - StudyTravel Magazine July 2014 Issue

neWS round uP By MattHeW Knott
language language
Feltom explores changing International House
unveils new members
ELT market mix INTERNATIoNAL HouSE World

Organisation http://ihworld.com (IHWO)
has welcomed language schools in Italy,
THE NATIoNALITy and age mix of Malta’s ELT The Deloitte report revealed that the shift
Russia and Germany into its global network,
industry is diversifying, although fewer students in the sales mix towards longer term bookings,
bringing the total number of schools to 158.
and longer stays led to a decline in revenue last more adult students and different markets had
GLS Berlin www.gls-german-courses.
year, according to a report by language school resulted in a reduction in average revenue per
de has joined the group as IH Berlin, and
association Feltom www.feltom.com. student week of 6.6 per cent, down from €293.90
is the only language school in Berlin with a
The findings of the ELT Industry report (US$404.50) in 2012 to €274.40 (US$377.70
14,000-m² campus in the centre of the city,
2014, produced in collaboration with Deloitte, in 2013. Total revenue for the industry was
with a student hotel and restaurant on site.
showed that the 18-to-25 age group became estimated to have fallen by 3.5 per cent.
the largest student cohort, increasing from 33 Feltom CEO, Genevieve Abela, said that
per cent share in 2012 to 40 per cent last year. competitiveness remains a key issue. “Efforts
The formerly dominant 17-years-and-under age to streamline costs, increase productivity and
group declined from 35 per cent to 25 per cent. enhance efficiencies must continue, whilst the
Recent National Statistics Office data for industry needs to be responsive and tap into
2013 (see STM, June 2014, page 6) revealed an new markets.” She said initial feedback on
8.4 per cent fall in student arrivals, but a 3.3 per marketing efforts in Asia, the Middle East and
cent rise in student weeks. South America had been encouraging. the iH Berlin campus
The school is a test centre for TestDaf, Toefl
language secondary tertiary vocational
and Cambridge English.
School Director, Barbara Jaeschke,
over one million overseas students in uSA said, “IH schools enjoy an excellent
reputation, and we are very happy to
THERE ARE CuRRENTLy over one million represent IH in Berlin. IH is a quality
international students studying in the USA, mark, and with nearly 100 language schools
a two per cent increase over the first quarter in Berlin right now, it will help learners to
of 2014, according to data recently released by identify a quality school.”
the country’s Student and Exchange Visitor Giga School www.gigact.com in
Program (SEVP). Catania, Italy, has now become Giga IH
The quarterly report for April 2014, revealed Catania, and offers general English courses,
there are currently 1,015,178 students on either Cambridge and Ielts exam preparation
F-1 or M-1 visas, compared with 991,957 in the programmes, as well as French, Spanish,
Charles reed, uS immigration and Customs enforcement
January release. There are an additional 188,382 German and Chinese classes, and is a
international students presently in the USA on China provides 290,133 students – 29 per Cambridge Teacher Training Centre.
the J-1 Exchange visa scheme. cent the current total – and this figure increased Founded in 2004 as a study travel
Asia is by far the largest source continent, by one per cent. The largest quarterly increases consultancy in Russia, International Centre
accounting for 762,198 students, an increase of were recorded by second-placed India (up eight Linguist www.lingvist.org has become
three per cent over the last quarter and 75 per per cent) and Saudi Arabia (10 per cent). IH Voronezh – Linguist, and comprises
cent of the current total. South America and The April report records 8,930 SEVP- of a language school, a teacher training
Africa both grew four per cent, while Europe certified schools as currently approved to accept department and an authorised Cambridge
and North America declined slightly. international students. Esol examination centre.

News in brief
A2Z unveils yemen franchise  tiongroup.com (Ceg) has received a Queen’s award agement, developed by the university of Queensland,
a2z School of english http://a2z-english.com has for enterprise in international trade. Fergus Brown- the university of Cambridge and uS-based World
become the first uK company to franchise an english lee, Chief executive of Ceg, said, “We are delighted learning has become the first diploma endorsed as a
language school in yemen, with a centre due to open to receive this award and even more delighted with ‘premium product’ by global quality assurance body
in a bespoke building in the capital city of Sana’a by what we have been able to achieve over the last neas. Chief executive of neas, Mark raven, said the
mid-june. in a company statement, a2z said that few years in a global recession.” He added Ceg had diploma addressed the australian and international
private investors had chosen to establish a language grown from a small uK platform into a market-leading sectors’ need for skilled managers with industry-
school in response to the growing need for english brand with a network of over 1,000 agents selling relevant experience.
language tuition in the country. into 90 student markets.
Malaysia applications exceed target 
Eton institute is UAE’s first visa school  F+U Academy remodels uni preparation  in the first quarter of 2014, Malaysia received 12,850
eton institute www.etoninstitute.com has become the german provider F+u academy of languages in applications from international students for study at
first ‘training and development’ provider in the uae Heidelberg www.fuu-heidelberg-languages.eu has an- private higher education institutions, according to edu-
to be authorised to offer student visas to international nounced changes to its university preparation courses. cation Malaysia global Services (eMgS). the 11,336
students, a privilege usually only extended to universi- the course can now be offered as a module course approved applications represented 31 per cent of the
ties. the student visas offered by eton institute will with two teaching hours per day across eight weeks target of 36,000 new international students in 2014.
be valid for up to 12 months on selected learning and alongside other courses. the programmes offer tech-
development programmes, including arabic and english nical and linguistic support in fields such as biology, new member for Caps-i 
language courses, tesol/tefl teaching certification and computer science and medicine to prepare students the Canadian association of Public Schools – interna-
professional development courses such as Business for german university study, with the next course start tional www.caps-i.ca (Caps-i) has announced a
english and Business Skills. date from September. new member: Holy Spirit roman Catholic Separate
regional division no.4 in alberta. Caps-i has also
CEG receives Queen’s Award  Accolade for language management diploma  recently unveiled russian- and ukrainian- language
Cambridge education group www.cambridgeeduca- the international diploma of language teaching Man- versions of its website.
8 | Study travel Magazine | july 2014