Page 12 - StudyTravel Magazine July 2014 Issue
P. 12

Become a Quality Agent: agents@quality-english.com
         neWS round uP By MattHeW Knott
                                                                                             Industry events
           language
         English dominates German                                               language school association eng-


                                                                                lish  uK has announced a Buda-
         agency business                                                        pest 2015 fair. Scheduled to take            Choose from our selection of the best of
                                                                                place in the Hungarian capital city
                                                                                                                             independent English language schools
                                                                                from March 3-6 at the Kempin-
                                                                                ski Hotel Cornivius Budapest, the
                                                                                event will feature a welcome reception and   ...and here are some of them:
         THE  SHARE oF ENGLISH course bookings for  share overall, while the longer-haul English-  dinner on the first evening, and two full days
         the  German outbound  study  abroad industry  speaking countries Canada, the USA, New   of scheduled appointments followed by cul-
                                                                                tural activities and dinner. Participation will be
         increased in 2013, according to annual market  Zealand and South Africa all gained share.
                                                                                limited to around 30 english uK member insti-
         analysis by the country’s language tour operator   For the first time in the 2013 survey, FDSV   tutions and 40 selected agents from Central,
         and agency association FDSV www.fdsv.de.   has included bookings for foreign language   eastern and Southeast  europe. See  www.  Anglolang Academy
                                                                                englishukfairs.com for further details.
            The 2013 survey of business trends,  programmes undertaken in Germany or other                                    of English             BEET Language Centre   Churchill House      Eastbourne School of   The English Language
         conducted in collaboration with the University of  German-speaking countries, which accounted                        Scarborough, United Kingdom                                        English                Centre, Brighton
                                                                                         the international association of                            Bournemouth, United Kingdom  Ramsgate, United Kingdom
         Heilbronn and completed by over 100 agents and  for 6.57 per cent of overall business, and 9.56   language Centres  www.ialc.  Established in 1985 within                               Eastbourne, United Kingdom  Brighton, United Kingdom
         tour operators, found 85.63 per cent of students  per cent of the junior market.   org (ialC) has announced the      walking distance of the beach;   Joint first British Council   Churchill House offering excel-
                                                                                         dates for its 2015 workshop                                                                                                    Since 1962 – over 50 years’
         chose English language courses, compared with   “This category is new in our survey of                               specialists in Erasmus+ teacher   accredited school in the UK,   lent quality and great value.   Since 1936 – nearly 80 years’
                                                                                         event in France. the ialC 2015                                                                                                 of quality English language
         82.62 per cent in the previous year.   2013, as we see a growing demand and more   rouen Workshop will be hosted     training & online learning, of-  located in the UK’s top coastal   Over 40 years of exceeding ex-  of quality English language   training - ELC Brighton a not-
            In the adult sector, the market share of  offers from German language tour operators   by French in  normandy and will take place   fering a friendly, professional,   resort 2013!  pectations. Inspiring adults and   training on the sunny south-  for-profit educational charity.
         English study rose from 64.06 per cent to  for German language students,” said FDSV   from  april 23-26, featuring the usual mix of   quality experience.         juniors to fulfil their ambitions.  coast.
                                                                                scheduled meetings between  ialC member
         68.07 per cent in 2013. The junior sector  Spokesperson, Julia Richter. She added that
                                                                                schools  and  agents,  industry  seminars  and
         remains overwhelmingly dominated by English  such programmes in Germany, Austria  and   networking events. French in normandy direc-
         bookings, registering a slight rise to 93.68 per  Switzerland were not new, but there was a   tor tom Maitland said, “eleri and i are proud to
         cent. As a share of total outbound business, the  development of younger students looking to   welcome ialC delegates to the beautiful city
                                                                                of rouen, which is one of France’s best kept                                                                                                  Living Learning
         junior market increased in importance, rising  make their first language experience closer to                               Excel English   Frances King School of
                                                                                secrets. We feel that it is important that people                                                                                             English
         from 62.98 per cent in 2012 to 68.57 per cent  home and that agents have moved to cater to   get a chance to experience the real France by   London,  English,                                                       United Kingdom
         last year.                         this demand.                        coming to a provincial capital, and rouen and        United Kingdom  London, United Kingdom  Lake School of English   LILA*
            Although  comfortably  the  most  popular   In terms of student weeks, there was an   the region of normandy have so much to offer.   Quality. Excellence. Choice.   Large school in Kensington,   Oxford, United Kingdom  Liverpool, United Kingdom  Intensive, targeted, total im-
                                                                                We love it here and we hope that everyone will                      central London. Excellent facilities.
         language study destination, the UK experienced  overall increase in business recorded, according                     Friendship. Calm. Green. Study               An inspiring, unique school   A modern, vibrant school in   mersion home tuition courses
                                                                                share our belief that rouen is a great destina-                     General, Executive, Family and
         declining market share – accounting for 23.58  to  FDSV’s  analysis, growing  from  104,678   tion to learn French!” Further information is   at Excel English this year to   Teenager Programmes. Centrally   with a supportive, dynamic and   the heart of the iconic city of   in the UK -  1:1  English
         per cent of adult business (down from 25.46 per  weeks in 2012 to 110,442 weeks last year.   available at www.ialc.org/rouen2015.   learn new ways to describe   located homestays, studios and   professional learning environ-  Liverpool.  At LILA* you will:   language tuition that really
                                                                                                                              our school.                                                         Love to Learn.        works! www.livingenglish.com
         cent in 2012) and 66.19 per cent of the junior   The 2013 FDSV analysis also recorded a                                                    residences.            ment, in the centre of Oxford.
                                                                                Meanwhile, a  uK-based  ialC workshop for
         market (down from 75.23 per cent).   complaint rate of 1.94 per cent, indicating a   2016 has been announced, the first in the
            Malta, the second most popular destination  high level of satisfaction in the service provided   country since 1989. a joint hosting bid from
         increased one point to 14.80 per cent market  by German agents.        Centre of english Studies www.ces-schools.
                                                                                com in leeds and Melton College www.melt-
                                                                                on-college.co.uk in york was successful at the                                                     Wimbledon
           language  tertiary  vocational                                       recent ialC 2014 Brisbane Workshop.                                                                School of
                                                                                                                              London School of English   Melton College            English - London,                    Cork English College
         HE students down in Japan, language up                                 levant  education will host  uK               London, United Kingdom  York, United Kingdom         United Kingdom  ESE                  Cork, Ireland
                                                                                                                                                                                                  St Julian’s, Malta
                                                                                education tour events in Kurdistan
                                                                                and  azerbaijan this autumn.  the             Our clients benefit from over                 Quality education in a top                   Prime location in the vibrant
                                                                                Kurdistan event will take place                                                                                   Highly accredited, modern and fully
         THE NuMBER oF INTERNATIoNAL students at   China remains by far the dominant source                                   100 years of experience in   Melton College, York is a lan-  London location - excellent   city of Cork, family run,
                                                                                in  erbil from  october 7-8 at the                                                                                equipped school offering students
         universities and higher education institutions  market, accounting for 81,884 students, 60.4 per                     training mature, demanding   guage school and IELTS Centre.   facilities, serious study, lovely   a wide variety of courses and a   unbeatable quality service and
                                                                                erbil  international Hotel, and will
         in Japan declined for the third straight year in  cent of the total at higher education level, but a   also feature a trip to Suleymaniyah the follow-  adults in our two dedicated   Top quality courses for all ages.   building, beautiful garden.   quality Study Travel experience with   dynamic teaching programmes
         2013, according to data released recently by the  5.1 per cent decrease in numbers compared with   ing day. the azerbaijan autumn 2014 event,   London centres.  England’s most beautiful City!  WSE: the perfect choice.  personal attention throughout.   for all ages.
                                                                                meanwhile, will be held in Baku from october
         Japan Student Services Organisation (Jasso).   2012. Korea declined by 8.1 per cent, but retains
                                                                                24-25. See  http://levanteducationgroup.com
            The total of 135,519 was a 1.6 per cent drop  position as the second largest provider with   for more information on the two events.
         compared with 2012 and around 6,000 students  15,304 students. However, Vietnam recorded a
         below the 2010 peak of 141,774. Ambitious plans  43.8 per cent increase to 6,290 students.   iCeF has announced the dates
                                                                                         for a selection of its 2015 work-
         to increase Japan’s total to 300,000 have stalled   A 35.4 per cent growth in the number of                                                       Our selection of the best of independent
                                                                                         shops: the iCeF japan – Korea
         in recent years due to the 2011 tsunami in the  long-term international students at Japanese   agent roadshow will take place
         Tohoku region, historically high exchange rates  language institutes to 36,626 offers future   from February 24-26 in  tokyo                      colleges teaching in English
                                                                                         and Seoul; the  iCeF Mexico
         and political tensions with the key recruitment  encouragement for the higher education sector
                                                                                         – Colombia  agent  roadshow
         countries of China and Korea.      that declines can be reversed.
                                                                                will be held from March 10-13 in Mexico City
                                                                                and Bogotá; the iCeF Moscow Workshop will
                                                                                be hosted in russia, from March 27–29; and
           language  secondary  tertiary  vocational  associated                the  australia  new  zealand  agent Workshop            Quality English and Quality Education missions 2014
                                                                                (anza) will take place in auckland, new zea-
         Tieca announces new board                                              land, from april 28-30. See www.icef.com for
                                                                                further details.
                                                                                                                                                                             September:
         THE  THAI  INTERNATIoNAL  Education  General; Pimpisuth Peyasantiwong, Treasurer;
         Consultants Association (Tieca) has announced  Panwipa Puapoongsakorn, General Committee                                                           Sao Paulo, Curitiba and Porto Alegre
         the structure of its Committee, following  – Special Events; and Nongluck Khemadham,
         recent elections.                  General Committee.
                                                                                For a full list of industry workshops and                                                    November:
            Nithiwat Chaichanasiri has been elected as   A statement from Tieca said, “We are very
                                                                                events, visit our comprehensive online calen-
         President of the association, while Patcharaporn   fortunate to have a board of dedicated people   dar at  www.hothousemedia.com/ltm/wwltg-               Paris, Milan and Barcelona
         Boonkerd will be Vice President. The Committee  who are very experienced and knowledgeable in   exp.htm.
         is completed by: Praweena Panaworn, Secretary  the field of international education.”
                                                                                                                             www.quality-english.com                                                           www.quality-education.com
         10  |  Study travel Magazine  |  july 2014
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