Page 20 - StudyTravel Magazine August 2019 Issue

AGENCY SURVEY STUDYTRAVEL MAGAZINE AUGUST 2019

HOW DO AGENCIES REASONS FOR HOW DO AGENCIES FIND NEW
RECRUIT STUDENTS? STUDYING OVERSEAS SCHOOLS TO REPRESENT?

39% Word-of-mouth 94% Further studies overseas 53% Direct contact
13% Seminars to students 3.4% Current work 31.5% Agent conferences
11% Email/online marketing 1.5% Pleasure only 7.5% Internet
8.5% Student fairs 0.5% Future work 5% StudyTravel Magazine
7.5% Social media 0.1% Further studies at home 2% Student fairs and expos
7% Sub agencies 0.5% Other 1% Other
7% Website
2% Advertising
1% Mailshots
1% Repeat bookings
3% Other

WORD-OF-MOUTH FURTHER STUDIES OVERSEAS DIRECT CONTACT

39% 94% 53%

Dinesh Malhotra, The Orange Group, talks to us…

“The language sector is developing in India. The top four [non-
English] languages with the most speakers are Mandarin
Chinese, Spanish, Arabic and French. German and Japanese
are also popular in India since the economies are highly
developed and offer lots of career opportunities. The demand
“India overtook for Portuguese, Italian, Korean, and Russian is also growing for
China as Canada’s top multiple reasons. In higher education, STEM courses have always
source market in 2018, and remained the top preferences for Indian students... they will take
that trend is certainly demon- up STEM subjects to get lucrative job opportunities following the
strated in our survey of agents here, completion of their degree. Especially, following the introduction
along with an interesting market of the SDS (Study Direct Stream) programme, there has been a
share for France.” signifi cant rise in the number of Indians applying for a student visa
Matthew Knott, for Canada. As we come to the end of another year, the numbers
News Editor are speculated to further go up.” www.theorangegroup.in

Thank you to the following agencies for taking part in our survey: AP Consultants, www.apconsultants.co.in; Atlas Education Consultants, www.atlasindia.net; Competitive Careers
Pvt Ltd, www.competitivecareers.in; Connecting Wings Overseas Pvt Ltd, www.connectingwings.com; Connect Visas, www.connectvisas.com; Dolphin Educon Centre Pvt Ltd, www.
dolphineducon.com; Education Information Bureau, www.eibureau.com; Educationworld, www.educationworld.co.in; Fraser Valley Inc, www.facebook.com/fraservalleyinc/; Greatway
Immigration and Education Services, www.greatwayindia.com; Orion-Polaris Management Consultants, www.orionpolaris.com; Pentagon Business Services, https://pentagonbusinessgroup.
com; Second Wind Educational Service, www.swes.co.in; Talent Scan Educational Services, www.talentscanonline.com; The Orange Group, www.theorangegroup.in; Uniabroad, www.
uniabroad.co.in.
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