Page 52 - StudyTravel Magazine August 2018 Issue
P. 52
MARkET ANAlYSIS StUdytrAvel mAgAZIne AUgUSt 2018
MEANS OF RECRUITING STUDENTS IN kEY pOINTS
FRANCE, 2017
26
Agents
Internet schools participated
local bookings
Other means 44,347
40% 40% 11% 9%
total number of students
at the schools in 2017
STUDENT NUMBERS BY AGE RANGE
239,474
40%
27% total number of estimated
20% student weeks at these
schools in 2017
20% 17% 17%
11%
7%
1%
0%
8-11 12-15 16-18 19-24 25-30 31-50 51+
MARkETING SpEND pER SECTOR IN 2017 AvERAGE
COMMISSION
31% Commission pAID
3% Incentives
AgenCy COStS 2% Agency brochure
36%
14% Agent workshops
6% marketing trips
1% Agency visits
1% Student exhibitions
trAvel COStS
22%
29% Internet
10% Own brochures
2% magazines for students
1% magazines for agents
pUBlICIty COStS 21% 20%
42% accommodation language
courses
(7 schools)
Thank you to the schools who participated in our survey. The full
list can be found at: bit.ly/MarketAnalysis-aug18
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