Page 51 - StudyTravel Magazine August 2018 Issue

MARkET ANAlYSIS StUdytrAvel mAgAZIne AUgUSt 2018

according to ST Magazine’s own school survey. On the whole, France’s upward trend in
However, the Groupement FLE member survey noted enrolments looks set to continue into 2018, with
there had been a drop in average length of stay. Elody reporting that Alliance Française Lyon is
Unpredictability with bookings remains a major already performing better in 2018 than in 2017 so
issue for many language schools in France. Slavka far. sian@studytravel.network
Bertova, at Infl exyon www.infl exyon.com in Lyon,
says, “Students enrol at the last minute. In the Eleri Maitland, Spokesperson
past, students used to enrol three to six months for Groupement Fle
before their arrival in order to organise their stay. “After two miserable years the
Nowadays, they’d rather enrol one to three months French market saw an increase in
before their arrival.” 2017. For me, there is defi nitely
Educators continue to fi nd innovative ways to an “effet Macron”. His energy
market their schools in an increasingly competitive and enthusiasm has rubbed off on
marketplace. Increased marketing campaigns, France‘s image. It is cool to learn French
word-of-mouth communication and participation in in France. Also Macron has put out statistics
missions and workshops abroad have contributed to showing that French is massively spoken on
continued successes at Cavilam - Alliance Française every continent making it THE other world
www.cavilam.com in Vichy, notes Olivier Ortiz. language, spoken in over 60 countries.”

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