Page 50 - StudyTravel Magazine August 2018 Issue
P. 50

MARkET ANAlYSIS                  StUdytrAvel mAgAZIne AUgUSt 2018







         FRENCh lANGUAGE SChOOlS’ MARkETING
         SpEND BY REGION (OvERAll%)                                         CentrAl &
                                                                          eAStern eUrOpe
                                              weStern eUrOpe                  21%


                                              39%
                     nOrth
                    AmerICA
                   10.5%
                                                                                              ASIA
                                                                       mIddle                19%
                                                                        eASt
                                                                        1%

                             lAtIn                                                            AUStrAlASIA
                            AmerICA
                                                                                                1.5%
                              8%






         OvERAll AvERAGE                    TOp NATIONAlITIES IN FRANCE BY STUDENT wEEkS,
         lENGTh OF STAY                     2017

                                             2017

                                             2016
                                             2015
                                                                                                22.6% Italian
                                                                                                10.1% german
                                                                                                8.1% Chinese
                                                                                                7% Swiss
                                                                                                5% russian
                 5.4weeKS                                                           4.5%        4.1% American
                                                      6.2%  17.3%  22.6%  4%  9.1%  10.1%  1%  8.1%  4.3% Spanish
                                                                                                3.9% Austrian
                                                                                                3.7% British
                                                      ItAlIAn       germAn         ChIneSe
         AvERAGE lANGUAGE                                                                       3.4% Korean
         TUITION pER wEEk (hOURS)


                                            AvERAGE COST OF...
                  most
                                                   a one-month            residential        host family
                                                   course, excluding      accommodation      accommodation
                                                   accommodation          per week           per week
                         least
                                                                          e259                 e235
                                                  e1,053
                             19                     (US$1,203)             (US$296)             (US$269)

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