Page 50 - StudyTravel Magazine September/October 2021 Issue
P. 50
MARKET ANALYSIS
Average cost of...
1,300 US$1,274 Thank you to the schools
a one-month course, who participated in our
excluding accommodation 1,200 US$1,245 survey.
host family accommodation 1,100 US$1,104 US$339 US$336 The full list can be found
350
per week US$311 at https://studytravel.
US$248 US$306 US$311 network/magazine/
residential accommodation 200 issues/814
per week 2010 2015 2020
Change in top nationalities in the USA by student weeks (2010-2020)
2020
24% Japanese
19% Saudi
9% Korean
8% Chinese
6% Swiss
15% 14.5% 24% 6% 8% 19% 11% 11% 9% 8% 6% 8% 5% 9% 6% 3% 10% 4% 4% Brazilian
Kazakhstan
3%
JApANESE SAUDI KOREAN CHINESE SwISS BRAzILIAN 2% Turkish
2% Polish
2% German
Marketing spend by category
TRAVEL COSTS AGENCY COSTS pUBLICITY COSTS
2010 2010 2010
30% 35% 35%
16% 11% 1% 1% 1% 18% 14% 3% 24% 8% 2% 1%
2015 2015 2015
23% 36% 41%
8% 7% 4% 2%2% 32% 2%2% 14% 19% 6% 2%
2020 2020 2020
12% 32% 56%
12% 0%0% 0%0% 27% 5% 0% 30% 26% 0%0%
Agent workshops Commission Own brochures
Marketing trips Incentives Internet
Student exhibitions Agency brochures Magazines for students
Agency visits Magazines for agents
Entertainment
SEpTEMBER/OCTOBER 2021 47
