Page 49 - StudyTravel Magazine September/October 2021 Issue
P. 49
MARKET ANALYSIS
Key
2010 agents 5 5
2015 Internet
in student numbers
2020 lOcal bOOKIngs between 2019 and 2020
(four schools had no students in 2020)
Change in recruitment methods in the USA (2010-2020) Change in average
commission rates
(2010-2020)
11% 18%
62% 9% other
15% 21%
56% 8% other
16% 15% 22%
41% 6% other 21% 23% 24%
How has your business changed due to the Change in overall length
Covid-19 pandemic? of stay (2010-2020)
18
12
6
0
10 weeks 11 weeks 15 weeks
12% We have closed branches permanently
36% We have received government help to pay staff
48% We have laid off teaching staff
52% We have laid off admin staff
60% We have taken part in online agent conferences
72% We have temporarily closed our school for face-to-face teaching
84% We have started offering online courses
46 STUDYTRAVEL MAGAzINE
