Page 50 - StudyTravel Magazine November/December 2021 Issue
P. 50
MARKET ANALYSIS
Average cost of...
700 €674 €714 Thank you to the schools
a one-month course, who participated in our
excluding accommodation 600 survey.
host family accommodation 500 €545 €238 The full list can be found
250
per week €177 €211 at https://studytravel.
€204 €201 network/magazine/
residential accommodation 100 €161 issues/815
per week 2010 2015 2020
Change in top nationalities in Malta by student weeks (2010-2020)
2020
12% Colombian
11% Brazilian
10% French
9% Japanese
6% Italian
6% Russian
1% 1% 12% 1% 2% 11% 7% 9% 10% 2% 2% 9% 12% 20% 6% 16% 16% 13% 6% 6% German
COLOMBIAN BRAzILIAN FRENCH JAPANESE ITALIAN RUSSIAN 5% Korean
5% Turkish
4% Swiss
Marketing spend by category
TRAvEL COSTS AGENCY COSTS PUBLICITY COSTS
2010 2010 2010
39% 40% 21%
12% 14% 8% 2%3% 30% 3% 7% 18% 3% 0% 0%
2015 2015 2015
34% 25% 41%
16% 9% 3% 1% 5% 13% 4% 8% 28% 10% 2%1%
2020 2020 2020
31% 34% 35%
13% 10% 4% 4% 0% 25% 6% 3% 24% 11% 0%0%
Agent workshops Commission Internet
Marketing trips Incentives Own brochures
Agency visits Agency brochures Magazines for students
Entertainment Magazines for agents
Student exhibitions
NOvEMBER/DECEMBER 2021 47
