Page 49 - StudyTravel Magazine November/December 2021 Issue
P. 49
MARKET ANALYSIS
Key
2010 AGeNts 6 8
2015 INterNet
in student numbers
2020 locAl booKINGs between 2019 and 2020
Change in recruitment methods in Malta (2010-2020) Change in average
commission rates
(2010-2020)
16%
79% 4% 1%
other
24%
67%
8%
1%
other
18% 5%
77% other 22% 21% 25%
How has your business changed due to the Change in overall length
Covid-19 pandemic? of stay (2010-2020)
6
4
2
0
2.8 weeks 4 weeks 6.6 weeks
0% We have closed branches permanently
0% We have laid off teaching staff
22% We have laid off admin staff
56% We have taken part in online agent conferences
78% We have temporarily closed our school for face-to-face teaching
89% We have received government help to pay staff
89% We have started offering online courses
46 STUDYTRAvEL MAGAzINE
