Page 17 - StudyTravel Magazine November/December 2021 Issue

AGENCY SURvEY

NIcolA hANcoX

-eDItor

Business was challenging for German 0 7
agencies in 2020, but students did continue
to travel. As one of the few teaching
destinations to have remained open in average business
throughout the pandemic, it is no surprise between 2019 and 2020
the UK topped the poll for language study.

How have your recruitment Due to the Covid-19
methods changed in 2020? pandemic, which of the
following measures
have agencies
introduced in 2020?
“Online
courses are
completely new
but perform quite
well; trying out
partnerships with 10% Closed branches permanently
online platforms 20% Laid off staff
for juniors in 30% Closed offi ces temporarily
2021” 50% Taken part in an online conference
70% Used government help to pay staff

Have commission rates How do agencies
changed between 2019 recruit students?
“Intensifi ed and 2020?
use of online
marketing”
33% wORD-OF-MOUTH

29% Website
14% Email/online marketing
9% Seminars to students
“Complete 6% Repeat bookings
change from 6% Social media
print to 1% Student fairs
digital” 80% Stayed the same 2% Other
20% Increased

Thank you to the agencies who participated in our survey.
The full list can be found at: https://studytravel.network/magazine/issues/815

14 STUDYTRAvEL MAGAzINE