Page 16 - StudyTravel Magazine November/December 2021 Issue

GermANy

AGeNcy survey

According to German agencies, advertising and
marketing online intensified in 2020, as did
uptake of online provision. However, German
students continued to book in-person language
programmes abroad, predominantly in Europe.

Key poINts
Michael Rönitz 2020
from GoAcademy!
talks to us... Top destinations for 533
language students
“Our main business is incoming total number of students placed
and long-term programmes like UK overseas by the 10 agencies in
Medical German and Pathway to 43% our 2020 survey
universities. In 2019, our outgoing
market was doing fine, but we
had an 85 per cent reduction of 84
bookings in 2020. During the global
pandemic online training was not an Spain 17% total number of students placed
appreciated solution for our adult on online courses in 2020
learners. I think the positive surprise Malta 14%
in 2020 was the powerful support Ireland 10%
by international organisations, Italy 7% -70%
which helped us and many others to Canada 5%
continue and to survive." Australia 2% average business decline
France 2% between 2019 and 2020

2019
Julia Richter 3
from FDSv Top destinations for
talks to us... language students agencies sent no students
overseas in 2020
“There was hope that summer 2021 UK
would be better, but took a signifi- 76%
cant dampener in May as the UK and 20%
Ireland fell as major English-speak-
ing destinations. When the schools average commission agencies
in Malta closed in August, the last received from language schools
English-speaking destination was
also lost. Since mainly European
destinations were bookable, the 80%
choice of destinations was/is very Malta 5%
limited. Language travel participants Spain 4% of respondents said that
booked language trips at very short Canada 3% commission rates stayed
notice, which complicated the work France 2% the same between 2019
of the agents.” USA 2% and 2020

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