Page 35 - StudyTravel Magazine May 2025 Issue

MARKET ANALYSIS

10 commission rates
KEY POINTS Change in average

(2014-2024)

28
schools participated in our survey in student numbers
between 2023 and 2024

68,653 30%

total number of students at
these schools in 2024 of students were
aged between

205,959 12-15 22% 22% 24%

total number of estimated
student weeks at these
schools in 2024 Laura They also take care of the travel

Woodward-Drake options (flights especially) which
from Hello! removes this stressful task from
638 Exmouth talks school administrators or teachers
to us... themselves. We have transitioned to
students were studying online welcoming purely juniors and young
“Working with agencies allows us to adults because it’s the most in
focus on delivering a good school demand from our current partners.
ITALIAN experience. Our market is primarily Junior student travel has become
school group travel and so many very popular amongst schools and
top student nationality in 2024 teachers/schools look to recruit universities, to help strengthen
an agent to share the workload, educational opportunities and build
lean on their knowledge and confidence in learners.”

expertise and safeguard the trip. www.helloexmouth.co.uk

Change in UK schools’ marketing budget by region (2014-2024) (overall %)

0% 0% 1% 19% 20% 20%
NORTH AMERICA C&E EUROPE

20% 17% 16%

8% 8% 10% ASIA
MIDDLE EAST

12% 9% 13% 39% 44% 38% 1% 2% 2% 1% 0% 0%
LATIN AMERICA W EUROPE AFRICA AUSTRALASIA

32 STUDYTRAVEL MAGAZINE