Page 50 - StudyTravel Magazine July/August 2021 Issue

MARKET ANAlYSIS

Average cost of... 1,350 AU$1,322
1,300 Thank you to the schools
a one-month course, 1,200 who participated in our
excluding accommodation AU$1,197 survey.

host family accommodation 1,050 AU$1,093 The full list can be found
AU$282
300
per week AU$231 AU$263 AU$279 at https://studytravel.
AU$178 network/magazine/
residential accommodation 150 issues/813
per week 2010 2015 2020

Change in top nationalities in Australia by student weeks (2010-2020)

2020

31% Colombian
14% Brazilian
10% Japanese
7% Chinese
7% Thai
3% 3% 3% 4% Korean
12% 31% 4% 11% 14% 11% 12% 10% 14% 7% 7% 7% 11% 12% 4% 3% Spanish
COlOMBIAN BRAzIlIAN JAPANESE CHINESE THAI KOREAN 3% Italian
3% Chilean
3% French

Marketing spend by category

TRAVEl COSTS AGENCY COSTS PUBlICITY COSTS
2010 2010 2010

34% 46% 20%
14% 4% 10% 3%3% 38% 4% 4% 11% 4% 3%2%
2015 2015 2015

24% 63% 13%
10% 5% 4% 51% 9% 3% 7% 5% 1% 0%
4% 3%2%
2020 2020 2020
17% 68% 15%
6% 6% 3% 1%1% 57% 7% 4% 10% 5% 0%0%
Marketing trips Commission Own brochures
Agent workshops Incentives Internet
Student exhibitions Agency brochures Magazines for students
Entertainment Magazines for agents
Agency visits

JUlY/AUGUST 2021 47