Page 49 - StudyTravel Magazine July/August 2021 Issue
P. 49

MARKET ANAlYSIS




             Key


                    2010              Agents                                   3 5
                    2015              Internet
                                                                         in student numbers
                    2020              loCAl booKIngs                     between 2019 and 2020




            Change in recruitment methods in Australia (2010-2020)       Change in average
                                                                         commission rates
                                                                         (2010-2020)

                     90%                                   3%  4%  3%
                                                                 other



                     87%
                                                               5%
                                                          6%
                                                                  2%
                                                                 other

                     94%                                     3%  2%        22%        25%        28%
                                                                   1%
                                                                 other

            How has your business changed due to the                     Change in overall length
            Covid-19 pandemic?                                           of stay (2010-2020)

                                                                          18

                                                                          12
                                                                          6

                                                                          0
                                                                              14 weeks  12 weeks  17 weeks





                                      10%  We have closed branches permanently
                                      60%   We have laid off admin staff
                                      70%  We have laid off teaching staff
                                      70%  We have received government help to pay staff
                                      70%  We have taken part in online agent conferences
                                      90%  We have temporarily closed our school for face-to-face teaching
                                      90%  We have started offering online courses



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