Page 14 - StudyTravel Magazine April 2024 Issue

AGENCY SURVEY

BETHAN NORRIS

-SENIOR EDITOR Average business increase by
sector between 2022 and 2023
26%

The USA and Canada were the top study
abroad destinations for Korean students in
2023, according to our surveyed agents, 12% LANGUAGE
a contrast to our previous survey in 2019 1%
when the UK was on top. This is due to one
agency sending a lot of students to the UK SECONDARY
in 2019. TERTIARY

Most popular course requests

LANGUAGE HIGHER EDUCATION
12%
79% (21% in 2019) SECONDARY

(72% in 2019) 6% Undergraduate 8%
3% Foundation/pathway (6% in 2019)
54% General 3% Postgraduate
11% Summer 5% High school prep.
5% Intensive 2% GCSEs/A-levels/IB/
4% Junior WORK AND TRAVEL graduation
3% Exam/academic prep. 1% 1% Short term semester
1% Business (1% in 2019)
1% Language plus work

How do agencies Reasons for How do agencies
recruit students? studying fi nd new schools
overseas to represent?

35% SOCIAL MEDIA FURTHER DIRECT
53% STUDIES 32%
OVERSEAS CONTACT
18% Email/online marketing
17% Word of mouth
14% Website 27% Future work 24% StudyTravel Magazine
6% Seminars to students 9% Further studoes 18% Agent conferences
3% Advertising in the press at home 12% Internet
2% Repeat bookings 7% Current work 8% Language fairs and
2% Mail shots 4% Pleasure only student expos
2% Student fairs 6% Other
1% Other

Thank you to the agencies who participated in our survey.
The full list can be found at: https://studytravel.network/magazine/issues/841

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