Page 13 - StudyTravel Magazine April 2024 Issue

KOREA

AGENCY SURVEY

Agency business increased in 2023 according to
Korean agencies, with language travel increasing
in importance as a sector. However, agencies point
to challenges in 2024 that could affect business
negatively in the future.

KEY POINTS
Gabriel Kim from 2023
Top Educational
Counselling Top destinations for 1,272
House talks to language students
us... total number of students placed
USA by the 12 agencies in our survey
“[Business] won't be good [in 2024] 25%
because of the very slow recovery
from our Korean economy. Our Canada 17% 13-593
education business growth would be
rather quite slight or at a standstill. number of students placed on
Almost all education sectors will Ireland 17% courses by individual agencies
be affected, even including EFL UK 12% last year
and secondary education. The USA Australia 8%
will be always be the number one New Zealand 8%
destination, followed by Canada, Spain 3% 21%
among Korean students." China 3%
www.topuhak.com Malta 2% overall business growth
France 1%

2019 27%
Michael Barnes
from iae GLOBAL Top destinations for average commission agencies
group talks to language students received from language schools
us...
UK
“2024 has started with a number 28% 16%
of challenges in many of the most
popular destinations. Foreign policy, average commission agencies
new migration strategies causing USA 16% received from higher education
visa delays and uncertainty are providers
taking a toll. We are confident that in Canada 15%
the second half of 2024 we will start
to see recovery in the UK language Ireland 15% LANGUAGE COURSES
market from North Asia but this will
come with greater expectations Philippines 10% is the largest sector of the
and our partners need to prepare Australia 9% study abroad market for
and look to new exciting methods of New Zealand 4% Korean agencies
delivery." www.iaeglobal.co Malta 3% (79 per cent) in 2023

10 STUDYTRAVEL MAGAZINE