Page 22 - StudyTravel Magazine November 2018 Issue
P. 22
INDUSTRY SpEAkS studytravel magaZIne november 2018
Agents on...
workshop preparation
Djordje Baron kostic, Egida Anastassia kohlweiss, Insight-
Internacional www.egida.rs, Serbia Lingua www.i-l.ru, Russia
“We try to prepare well in advance “We divide the schools into our existing
for each workshop or conference. partners and new schools. our existing
primarily the preparation includes partners may be those with whom we
small research about every school work a lot – in this case we prepare a
prior to accepting or making the proposal with a promotional strategy for
meeting request, as well as picking the coming year and discuss the feedback
schools that are in line with the demand of of our clients looking how we can improve
students in the Balkan market. We take into together. they can also be existing
consideration pretty much everything, from long-term partners where we send
the budget to location, culture and living occasional individual students due
expenses, depending on the type of pro- to the specifi cs of their school. We
gramme offered.” also prepare a proposal of possible
promotion for them in our market.”
Toyo keiyama, BRCJP Raymond keung, UKEA
www.brcjp.com, Japan www.ukea.org, hong kong
“We normally attend at least three or four “We narrow down school meetings by
workshops every year. We focusing on 1) our usual market such as
carefully select schools as we boarding schools, colleges and universities
have very limited time which and 2) seasonal products such as sum-
is benefi cial for both agent mer schools, adult courses etc. hence it
and educator. Sometimes we also depends on the month or season of
feel there is not enough time workshops. to better utilise our school re-
to see more, that is why we have search, we do fi nd the school profi les in
to spend time choosing. We read school info the online appointment-making system
(on appointment making systems such as very useful. And we further read up
marcom or meeting manager/St Network) school websites to learn about prospec-
carefully, which we think is very essential.” tive partners.”
Read more at: bit.ly/AgentsSpeakOut-nov18
19
