Page 34 - StudyTravel Magazine December 2016 Issue

SPecial rePOrt global marKEt

Changes in average length of stay one, especially given the geo-political Percentage growth by student
per country, 2010-2015 situation in the Mediterranean, as well as weeks, 2014-2015
russia. in fact, we have seen a signifi cant
decline in interest from russia and libya,
2010 14.2
UsA two markets that were strong until 2014.
2015 14.7
this is clearly refl ected in the fi gures for
2010 5.7 July and august. that being said, our
UK
2015 3.8 member schools have always adopted a new Zealand 8%
long-term strategy and have effectively
2010 11.9
Canada worked on diversifying their market reach.” south africa -37 .5%
2015 11.9 ireland 34% australia 0.1% Malta -2.9% canada -6.8%
2010 11.9 the usa and australia usa 0% uK -12%
Australia
2015 12.4 as this issue of StudyTravel Magazine goes
2010 3.8 to print before the 2015 results for the uSa
Ireland english language market are published in
2015 6.1
november, we have to estimate fi gures for
2010 2.5 the uSa and then amend them when we
Malta
2015 3.2 receive the real fi gures. the elt market
new 2010 9.5 in the uSa stagnated between 2013 and
Zealand 2015 9.4 2014, recording no growth or decline at all
and we have used the 2014 fi gure again in
south 2010 6.7 2015, predicting that any growth or decline
Africa 2015 6.2 will be minimal for uS language schools.
the results of an english uSa survey show
in spring 2015 that 45 per cent of members
ewen Mackenzie-bowie, chairman of recorded a decrease in student numbers, Percentage growth fi gures by
english new zealand, pointed out that 34 per cent recorded an increase and 21 student numbers, 2014-2015
part-time work rights granted in 2014 were per cent indicated that their numbers had
a key factor in explaining this growth. remained constant. a similar survey in 2016
enrolments from the latin american region revealed that nearly 80 per cent of english
were up by 50 per cent for the second uSa members had seen their english
year running in 2015, while asian student language student numbers decline in spring ireland 7 .4% australia 4.3% new Zealand 3.5%
markets also remained strong in the face of 2016 – indicating that a general trend of canada -3.6% south africa -39.5%
declines from russia and the Middle east. decline might soon become apparent in usa 0% Malta -2.6% uK -8%
looking at 2016, ewen remains optimistic. national statistics.
“economists have not recently found any cheryl delk-le good from englishuSa
reasons why the dollar should signifi cantly www.englishusa.org said that the sector
rise and recent growth has spread across had been hampered in 2015 by declining
eight of our top 10 nationalities, so we have enrolments from Saudi arabia, due to the
strength in diversity,” he says. reduction of the scholarship scheme in
this country, as well as the strong value of
malta’s slight decline the dollar. look out for future issues of ST
despite being another english language Magazine for a more accurate update of
destination in europe that would have been this key english language destination.
likely to benefi t from the uK’s fall from Finally, australia is the last of the
favour with english language students, destinations to record an increase in the
Malta’s language schools also saw student elt sector in 2015. the sector has grown
numbers decline in 2015. numbers steadily in terms of numbers (by 37 per
dropped from a high of nearly 82,000 in cent) since 2012, although the increase average cost of tuition per
2012 to 75,524 in 2015, revealing a small slowed somewhat between 2014 and 2015 month (local currency and uS$)
but signifi cant downturn in business. to four per cent. Student weeks largely
the country is perhaps suffering from remained the same between 2014 and
being perceived as a language learning 2015 along with the value of the industry in uK uK£981 us$1,541
new
destination without the further and local currency (auS$2,166,284,050). Zealand nZ$1,447 us$1,000
higher education opportunities of other Key growth markets for australia in 2015 australia aus$1,298 us$995
destinations and therefore having few were china, Korea, brazil and Japan, and usa us$1,273 us$1,273
obvious pathway options. However, despite the country is clearly benefi tting from
the decline, Malta’s elt revenue did being one of the few english language ireland 1841 us$946
increase marginally by one per cent in 2015 destinations to offer work rights to its canada can $1,036 us$842
to e167,562,713 – one of only three out english language students. australia also south r12,771 us$1,029
of eight english language destinations to has an established reputation for offering africa
register an increase this year. pathway programmes and, according to Malta 1722 us$812
genevieve abela, ceO of national english australia statistics, 40 per cent of
school association Feltom www.feltom. english language students were studying
com says that the picture for 2016 is not english as a pathway into other education
looking much more settled. “the market sectors in 2015.
in 2016 has turned out to be a very volatile bethan@studytravel.network

deceMber 2016 | Studytravel Magazine | 31