Page 33 - StudyTravel Magazine December 2016 Issue

SPecial rePOrt global marKEt

Global English language market by
student weeks 2015 (total – 11,488,152)

31%

usa
3,584,344
24%

uK
2,730,311

australia 18.5% new Zealand 2.5%
2,107,024 292,312
canada 15.5% Malta 2%
1,762,259 238,481
ireland 6% south africa 0.5%
697,614 75,807

Changes in market share by
student weeks taught 2010-2015
as having had the greatest hurdles to particular is an english language destination
2010 30%
UsA overcome during this period. the english that is becoming more signifi cant in the
2015 31%
language sector in South africa has global stage, with student weeks nearly
2010 26% suffered signifi cant losses in the last doubling to 697,614 since 2010. Over this
UK
2015 24% few years, principally due to a regulatory period of time, the average length of stay
framework which effectively prohibits per student in ireland has increased from
2010 17%
Canada the enrolment of students in language 3.8 to 6.1 weeks, increasing the value
2015 15.5%
programmes for more than 24 weeks. of the sector in local currency by over
2010 18% Student numbers declined to an all-time e240,000,000 to e565,852,156 .
Australia
2015 18.5% low of 12,227 – based on ST Magazine’s latest statistics from the national
2010 4% status surveys – while student weeks school association Mei www.mei.ie show
Ireland declined 37.5 per cent to 75,807. that brazil, Korea and Japan all experienced
2015 6%
While education South africa is signifi cant growth as student markets in
2010 2%
Malta currently challenging the regulations with 2015 and david O’grady, ceO of Mei, said
2015 2% the South african government, the situation that he expected further growth from a
new 2010 2% has not changed signifi cantly in 2016. range of student markets to continue. “Mei
Zealand 2015 2.5% However, Johannes Kraus from education expects to see strong growth continue
South africa www.edusouthafrica.com with students to ireland from eastern
south 2010 1% remains cautiously optimistic that business europe, the former Soviet union, turkey
Africa 2015 0.5% has improved for many schools and china.” ireland clearly benefi tted
as a result of them adapting from being the closest english
to the market. “From language destination to its
Changes in average spend per the fi rst stats coming beleaguered neighbour
week (uS$), 2014-2015 in for 2016, i can the uK, with the low
see that schools value of the euro
2014 1,264 have adjusted compared to the
UK 2015 1,174 and our summer uK pound, as
– October until well as increased
2014 1,131
UsA March/april – is safety fears due to
2015 1,122
looking better terrorist activities
2014 982 than last year, worldwide.
Australia
2015 789 keeping in mind new zealand is
that last year another destination
2014 994
Ireland was really bad,” that is probably gaining
2015 811
he says, adding, from enhanced fears
2014 854 “We desperately need regarding global terrorism.
Canada
2015 732 the long-term student the country’s remote location
bookings to make our means that it is viewed by parents
2014 891
Malta business viable again.” and students alike as a ‘safe’ destination
2015 791
and the english language market has been
new 2014 912 gaining ground growing in recent years. english new
Zealand 2015 733 Meanwhile, ireland and new zealand, at zealand www.englishnewzealand.co.nz
south 2014 796 opposite ends of the globe, have both released their member statistics for 2015
Africa 2015 777 experienced good growth in their elt and recorded a nine per cent growth in
industries in the last few years. ireland in student numbers between 2014 and 2015.
30 | Studytravel Magazine | deceMber 2016